Grassroots Commentary
Coca-Cola Just Broke My Heart
One of the smartest of all Life's Rules is also one of the hardest to remember at key times in your life. Simply put it reads, "Never let your money get mad." Let's face it, almost all of us are going to get into a fret or a huff but when you allow yourself to get so angry it ends up actually costing you money, your best friends will build a statue and chisel your name at the bottom of it as the World's Biggest Fool.
Trust me, I've done it a time or two and -- after declaring myself double-dumb -- I've dusted off my britches and tried to get back to being the kind of person I ought to be. But one of my dearest and most beloved friends just broke my heart and, gracious goodness, the pain is so bad that my money is really mad.
On May 16 this year the ABC News show "Nightline" aired the most atrocious and disgusting video in my memory when they showed a Hall of Fame horse trainer named Jackie McConnell sadistically and savagely whipping a Tennessee Walking Horse with an electric cattle prod. The very next day the Pepsi Cola Company -- which I've never much cared about -- withdrew its sponsorship of the Tennessee Walking Horse National Celebration that will be held in Shelbyville Aug. 22 through Sept. 1.
That meant a lot to me because while I cannot remember ever allowing a Pepsi to touch my lips, it told me a lot about the kind of people who today run the Pepsi organization. Please understand, Pepsi has never done anything to hurt me but I'm a child of the South and my loyalty to Coca-Cola started when I could bang one out of a crank cooler for only a nickel.
In the 60 years that have followed, I've never been without a Coke. I drink Diet Cokes all day long. I have a small cooler right beside the desk where I write and I've got another little refrigerator beside my bed. I have known and loved quite literally thousands of Coca-Cola people and know that while the first one was bottled in Chattanooga, many millions of cases were sent -- at no charge -- to The Greatest Generation all over the Europe and the Pacific during World War II. We must never, ever, forget that.
I'm telling you, Coca-Cola runs through me as deep as my blood. You with me here? Good. Guess who just became the "Official Drink Provider" for the for the Tennessee Walking Horse National Celebration? I'll answer that by pledging to you that between August 22 and September 1 of this year I'm drinking nothing but Pepsi products for the first time in my life. Or at least I'm going to try.
You say, oh, don't let your money get mad but in the past six weeks the very real business of soring and abusing beautiful Tennessee Walking Horses has gotten personal with me and if Coca-Cola needs "thirty pieces of silver" bad enough to run with such a scurrilous crowd it is no longer "The Real Thing" in my heart of hearts.
Are you kidding me? A half-million people have now watched the Humane Society tape of the downed horse crying like an infant in that stall and -- what! -- last week the Shelbyville crowd just sued the U.S. Dept. of Agriculture. The Celebration "handlers" have been just been condemned by the top three veterinary groups in the United States -- much to the joy of 500,000 registered Walking Horse owners -- and "my" Coca-Cola is now stifling that many giggles. Please!
Contrary to what some may believe, I desperately want the Tennessee Walking Horse to heal itself. I want there to be honest horse shows with beautiful animals, skilled trainers, huge crowds and lots of blue ribbons. But today there is overwhelming evidence, guilty pleas, blatant lies, and enough violations of the federal Horse Protection Act to quite literally kill the "performance horse" forever.
Any junior high student with a computer can easily access public files that will make you cry. My goodness, there is actually a letter from a Kentucky senator -- also named McConnell -- threatening to restrict funding to the Dept. of Agriculture if they didn't back off investigating the Walking Horse fiasco and, written is May of 1998, the first signature is that of then Tenn. Senator Bill Frist. My goodness!
I have been studying the wickedness in the Walking Horse industry for less than two months -- so help me that's true -- and it is mind-boggling. I loved it when this rich guy named Randall Baskin jumped up at one redemption meeting about a month ago and pledged $100,000 in matching funds to end violations of the Horse Protection Act. The same Mr. Baskin will get off an eight-month suspension for violating the federal Horse Protection Act in a couple of weeks. How many cans of Coca-Cola do you reckon that charade will sell?
Of course, I can't answer that but I can tell you this; I might try to set a Pepsi-drinking record in late August. The horrible part is that I know so much about what Coca-Cola has done in the lives of literally millions of people. As a matter of fact, I have enjoyed a can and a half of Diet Coke as this article has been written and, first thing in the morning, I'll be the first to promise I'll start anew.
Don't worry. Around Labor Day I'll renew my lifelong waltz with Coca-Cola but the last part of August the Pepsi Company is going to get all of me. That might not sound like much but, brother, that's what happens when your money gets so mad you can't spit nothing but feathers.
5 Comments
wjm in Colorado
Wednesday, July 11, 2012 at 2:41 PM
One person whips a horse and you blame a whole industry and one of its sponsors? You need to reasses and get a clue. If Coke sponsored Remington, and some idiot shot a horse, would you boycott Remington and support Ruger? Start building your statue.
Stratosaurus in Austin area, Texas
Friday, July 13, 2012 at 11:44 PM
WJM, I was married to a lovely and talented trainer and breeder of flat-shod Tennessee Walkers. When I first started going to TWH shows, I was concerned about the way the "wrist" of the "stakes horses'" were forced into totally unnatural positions in order to enhance the three gaits of the horse. I rode rarely, but I was aware enough to notice the difference between the walking gait of a flat-shod Walker compared to the gait of a quarter-horse or thoroughbred. I much preferred the Walker.
If you've never seen a "stakes horse" Tennessee Walker up close, look at it's front hooves. They're built up with wedge-shaped pads to raise the rear of the front hoof at a totally unnatural angle. Many of the "trainers" encircle the front hooves with lengths of chain, to force the horse to lift its front feet higher. Trainers are also known to hurt the underside of the hoof, also to "get more action". This practice is called "soring",and it's barbaric on a good day. I thought the practice had been banned, but then again, steroids were banned from pro sports, yet they're still occasional in use, until the users get caught.
When I mentioned that I thought the built-up hooves and hoof-chains were cruel treatment, my wife dragged me out of the area and warned me that those trainers take any talk of cruelty as a threat to their livelihood, and that if I didn't keep my thoughts to myself, I might end up in trouble.
There's a lot of money floating around Shelbyville that time of year, and they don't want to lose that. We split up years ago, but as far as I know, she still has flat-shod walkers. She was good with 'em, and she deserves to be recognized for it.
Eutychus II in AR
Wednesday, July 11, 2012 at 4:23 PM
Oh, Roy. You have helped us realize that we should not support Pepsi as the company apparently promotes human rights for animals. Regrettably, you do not live in the real world where instances like this are expected and animals are cruel to other animals all the time. Have you ever watched a cat with a mouse? Not to minimize the avoidance of animal cruelty, but try to get real. It is people elevating horses to human rights that has been one of the most cruel things to the beasts as they are abandoned to starve when owners can not feed them any more or find buyers because the law prevents the processing of horse meat. I suppose next you will be boycotting Ford Pickups because someone is letting their dog ride in the back or SUVs because a pet lover wants to take their dog with them on vacation and attaches a dog box to the roof.
wjm in Colorado
Thursday, July 12, 2012 at 11:17 AM
I have discovered Mexican Coca-Cola, made with real cane sugar replacing the corn syrup. WOW, this stuff is worth the expense, I can't drink the American stuff anymore. Sorry this provides more jobs in Mexico for the Coca-Cola company there, but it might keep a few employed there and not illegal here.
Kathy in West Texas
Thursday, July 12, 2012 at 5:20 PM
Roy, i've also been where you are; sometimes my money gets really mad. I too live on Diet Coke - it's my morning coffee that I drink all day long. I love your sentiment and I can appreciate your boycott of Coke products, but you have to realize that your abstinence will go totally unnoticed, so you're only punishing yourself. It's sad that their business standards lose to the 'thirty pieces of silver' attitude, but hey, not everyone can be Pepsi. Sorry I can't abstain with you. I'm too weak.