The Right Opinion

Madison Avenue's Moral Madness

By L. Brent Bozell · Nov. 30, 2012

Angus T. Jones told the truth. In a religious video posted on YouTube, the former child actor who's the “half” man of the CBS sitcom “Two and a Half Men” shocked the celebrity press by saying “I don't want to be on it. Please stop watching it. Please stop filling your head with filth.”

Calling this show “filth” is like calling your Christmas tree an evergreen. Yet about 14 million Americans still love filling their head with this filthy show, and they don't want to be told what they're doing.

It doesn't surprise, then, that the pundits have turned on Jones, like the 19-year-old was having serious mental problems. The best was long-time cast mate and all-around sleazeball, Charlie Sheen, declaring young Angus was having an “emotional tsunami.” You read that correctly: Charlie Sheen calling someone else a nut job.

The Jones video was posted Monday, and within 48 hours, his camp issued a statement apologizing for the disrespect to the dirty hands that feed him. It was expected. It was either that or kiss your career bye-bye. It's still not clear if he'll be consigned to making independent Christian movies with Kirk Cameron.

If only Jones had done the opposite. The worse, the more outlandish, disrespectful, insulting, obscene – the more lucrative.

Remember the old days, way back when advertisers insisted you had to be a positive role model to endorse their product on TV? That era is clearly dead. In another sign of our cultural collapse, it is now just the opposite.

Start with Sheen, whose well-publicized meltdown in a haze of drugs and alcohol and egotistical rants about “winning” and “tiger blood” has led to a bevy of commercial deals.

First came Sheen for the Fiat 500, driving the car speedily in a circle inside a mansion. He steps out of the car and declares, wink-wink, “I love being under house arrest,” with a hot model on his arm. The sales slogan: “Not all bad boys are created equal.” Then there was DirecTV joking that if you stick with cable TV, you might end up reenacting scenes from “Platoon” with Charlie Sheen at his house.

Perhaps the ugliest one pitched Bavaria beer. It has Charlie driving away from a rehab clinic seeing everyone drinking beer – pregnant women, the police – because apparently the beer is so good for everyone that even Charlie should imbibe. The “happy ending”? The beer is non-alcoholic.

Consider Wonderful Pistachios, whose ad campaign was characterized by Adweek as an “idiots and [A-words]” campaign. Scandal is all their hired celebrities have to offer.

MTV's Snooki (the hard-partying, over-tanned star of “Jersey Shore”) cracked open a pistachio with a tanning bed. Former Bristol Palin boyfriend (and unwed father) Levi Johnston was hired – “hold on to your daughters,” cracked the PR firm in its pitch. There was also an ad with a crook – ex-Gov. Rod Blagojevich, before he began serving a 14-year prison term. In his ad, a mysterious character hands him a briefcase. He opens it, and loads of pistachios spill out. “Rod Blagojevich does it innocently,” says the voiceover.

This phenomenon is accelerating. The biggest poster boy may be Calvin “Snoop Dogg” Broaddus. It's never mattered that he's an icon of pot smoking, or that he made porn films with Hustler magazine, or that he spent three years defending himself after his bodyguard committed a drive-by shooting while he was behind the wheel. Actually, it does matter, all of it. It is what makes him even cooler.

The man has a list of endorsements as long as your arm. By far the weirdest may be his Chrysler ad last year on a golf course with former Chrysler chairman Lee Iacocca. Not even this giant of industry seems rattled.

Right now, this Captain Cannabis is on TV trying to spread his cool vibe onto “Hot Pockets.” Using his tune “Drop It Like It's Hot,” he raps “Your munchies get an attitude, pocket like it's hot.”

This trend never stops, with smutty pop stars like Katy Perry and Nicki Minaj selling Pepsi or Adidas. Wheat Thins even borrowed Baby Stewie and Brian the Dog from the smutty cartoon “Family Guy.” Somehow, Stewie can be on Fox eating horse sperm or making Brian eat his vomit, but they can still sell eating Wheat Thins during the ad breaks.

Angus Jones will never know this filthy lucre – unless, of course, his agent can talk him into renouncing the whole video as some bizarre psycho religious stunt.

All might then be forgiven, and there might just be pistachio advertisers on his doorstep.



Gregory in Yakima Wa. said:

And earnest, sincere and heartfelt as the writer may be....the tens of thousands of deaths resulting from G.W. Bush wag the dog war in Iraq are never mentioned as the consequences of the immorality of lies.

Priests and others molest children, the offending organizations magnify the atrocity by covering up but Bozell would like you to be enraged by the tsk tsk shortcuts of market forces, freedom of expression and absence of censorship.

I do hope those in conservative circles with common sense and decency will focus on honesty and pragmatism instead of these supercilious rants about not much.

Friday, November 30, 2012 at 9:48 AM

Bill in Texas replied:

Greg, for once, I have to say that you have totally missed the point the article.

The point is, that a child actor, who we all know has had his own problems and/or demons to deal with and probably helped along by Charlie Sheen (jurys out), has now decided to better his life and voiced an opinion against a show that was really only good entertainment the 1st season.

For the fact that he has done this, he is being thrown under the bus. Meanwhile, people who do influence what my 6 year old daughter say and think and hear, and then askes me or her mother what it means is being paraded around to advertise for everything it seems like.

I am pesonally glad that my daughter comes to my wife and I with the questions. Don't know how long it will last, but I least we get the chance to positive parents and prepare her for what is out there.

Friday, November 30, 2012 at 11:26 AM

midfielder in St. Charles, MO replied:

Gregory has missed the point his entire life, this is nothing new. It's just sad the "Patriot Post" seems to be getting infected by trolls.

Saturday, December 1, 2012 at 11:16 AM

wjm in Colorado replied:

Advice on morrality from an aberrant sodomite delusional traitor. Please take a vacation to mecca you worm ridden aids infected filth. You wouldn't know honesty if it smacked you in the head. Rot in hell you freak.

Friday, November 30, 2012 at 1:26 PM

Dave in Wyo-braska replied:

Tens of Thousands? Where the heck did you get your statistics?

BTW: Are you just miffed because you've been called out?

Monday, December 3, 2012 at 12:05 AM

alex torello in New Haven, CT said:

Luckily for us, my wife and I don't know half these people!

Friday, November 30, 2012 at 10:51 AM

Wayne in Hinesville, GA said:

We don't need no stinking morality! It makes us responsible for our actions and our relationship with others but that is a big No-No! We can't have that because it might cause us to do the right thing. If it feels good, then by all means do it no matter what harm it may do to you or others. Sarcasm fully intended!

Friday, November 30, 2012 at 11:06 AM

Old Desert Rat in Las Vegas, NV said:

The best gadget we ever bought was a Tivo. Skip the commercials. In the case of most, skip the tv show. If I want to laugh I watch Golden Girls, Andy and Opie, and Everybody loves Raymond. Greg, your infantile obsession with GWB is odd given that you seem to worship a party that kills more people by abortion every year than were killed in Iraq. Brent, keep up the crusade against smut, maybe some will recognize the damage it does to impressionable, immature minds in people of all ages.

Friday, November 30, 2012 at 11:45 AM

JAC in Texas said:

While I may agree with Angus Jones, he has to realize his credibility will be called into question as he contines to bank his per episode checks of $350,000!

Friday, November 30, 2012 at 2:33 PM

India in GA replied:

Agreed JAC.

I cut him a little slack, though, considering his young age.

Friday, November 30, 2012 at 11:45 PM

enemaofthestatistquo in Monroe, GA replied:

Lets say Angus Jones recent rrealization is genuine. Should he suddenly quit a lucrative job which has/may set him up for the rest of his life now after being in that job [with his parents consent] for what 6 or more years. The Left uses/mooches off the Right ad infinitum, so what if he continues to use the Left until the string runs out.

Saturday, December 1, 2012 at 9:58 PM

JAC in Texas replied:

You can see it either way, I guess. If his ethics and morals are such that he doesn't believe in what he's doing, maybe he should leave the show. Staying on it and continuing to take the money and run doesn't say much for his new-found character to me, but I can see both sides of the issue, so it's up to him.

Monday, December 3, 2012 at 2:12 PM

Alex in NJ said:

Obama watched and allowed our ambassador to be murdered, so he could be reelected. Why are you talking about Bush?

Saturday, December 1, 2012 at 7:24 AM

Dave in Wyo-braska said:

For what it's worth, I haven't had network TV in almost 15 years. If we need entertainment, we'll buy/rent a movie. Or, we'll buy a video game that everyone can enjoy. Who needs the FILTH that is network TV?

Monday, December 3, 2012 at 12:07 AM

Tyrone in Cleveland said:

Even moral, social, cultural and political decline has a limit. The bottom!
The problem is that while destroying cultural and social values may be "fun", it's like taking a 5 foot ladder to dig a 15 foot hole. No easy way back up.
I think we are close......

Monday, December 3, 2012 at 1:55 PM