The Patriot Post® · Big Insurance Advertising Budget


https://patriotpost.us/articles/22313-big-insurance-advertising-budget-2013-12-17

The stated (ahem) purpose of ObamaCare was to ensure that 30-50 million uninsured Americans could get affordable insurance. Reality, on the other hand, has been that insurers may have a net loss in subscribers for the year. But they’re going to do something about it. The Washington Post’s Ezra Klein reports, “In all of 2012, health insurers spent $216 million advertising on local television stations. But that’s nothing compared to what they’re about to spend. According to trade association TVB, insurers will spend more than $500 million on local television ads in 2014.” So part of your premium increase will help pay to advertise to people who haven’t yet paid through the nose. That’s the “Affordable” Care Act for you.