Dolly Parton Triggers the Woke Crowd
The Queen of Country's Super Bowl ad about work disgusts those who loathe opportunity.
The “woke” crowd has severe disdain for those who have pursued and exemplify the American Dream. Case in point is the criticism fired off at Dolly Parton for a “9 to 5” Super Bowl ad last weekend — criticisms that range from her “playing a rich man’s game,” as alleged at NBC News, to Newsweek’s handwringing over her having a “dystopian reality and an insane ideology.”
There’s never a point at which they’ll be satisfied.
Squarespace, an American website company, dropped some serious money to get a mega-star like Parton to inspire one of TV’s largest American audiences to pursue their dream of owning a business founded on their own gifts, talents, and aspirations. The decades-old “9 to 5” Grammy Award-winning lyrics were modified from the soundtrack of the 1980 movie by the same name where a trio of working women triumphed over their sexist boss and Parton’s character endured sexual harassment.
The ad’s upbeat tune matched the vibe of scenes of tired workers leaving their day jobs to energetically build their own businesses using Squarespace’s web creations in their endeavors. Yet the “stay woke, stay angry” crowd despises those who dare to dream about launching a business that could grow into a full-time arrangement in the evening. Newsweek’s David Sirota, for one, scorned the idea that a side hustle could “liberate us from the economic hardship of the low-paying day job,” arguing against what he called the effort to normalize “the idea that working ourselves to death is actually a virtue” and asserting that Parton’s newly framed jingle furthers “the disturbing assumptions and propaganda.”
It’s propaganda to the woke, you see, if one does what others won’t do to have what others don’t have.
NBC’s Kim Kelly called Parton’s 20-second ditty a “tone-deaf misstep from the beloved icon.” Specifically, Parton is allegedly doing the bidding of oppressors by ignoring the “exploitative nature of the daily grind” while showing that “side hustles are painted as freeing, fun and fulfilling.” Kelly declares the “horrors” of the “perfect storm of gig economy propaganda” while Parton sells herself out “to promote the false virtues of working overtime.”
Good grief. Don’t expect greatness from any of these malcontents.
Parton grew up in the mountains of east Tennessee watching her sharecropping illiterate father work extra construction jobs to provide for a family self-described as “dirt poor.” She recalled, “When I was a little girl, I used a tobacco stick and a tin can and pretended it was a microphone, and I sang on my front porch, imagining I was on the Grand Ole Opry.” That dream came true with her Opry debut at an unheard-of age of 13. Through hard work she has earned the right to sing her song with a few new words: “Working 5 to 9, you keep dreaming, dreaming, dreaming/ 5 to 9 … you can do it!”
This Queen of Country music, who at 74 years young has won 189 music awards, has also donated heavily toward a COVID vaccine, helped give over $9 million to victims of the 2016 fires in the Smoky Mountains, and founded an organization that has distributed over 150 million books to assist with literacy.
Perhaps we should listen to what this successful businesswoman has to say about work instead of those who ignorantly view envy as economic policy and socialism as the way to level everyone into abysmal sameness. Dolly Parton, who has been chastised by the “experts” demanding she repent for her support of grit, hard work, and pursuit of the American Dream, gives her own wisdom to the woke in her album “Backwoods Barbie”: “You better stop whinin’, pinin’, get your dreams in line and then just shine, design, refine till they come true, and you better get to livin’.”