October 28, 2021

Facebook’s Fake Metaverse Facelift

Zuckerberg’s name change of his social media giant seems all about saving face.

Facebook founder and CEO Mark Zuckerberg announced last week that the social media giant would soon be changing its name. Zuckerberg claimed that his rationale for this decision was to “transition from people seeing us as primarily being a social media company to being a metaverse company.” In other words, as he’s been expanding his company into other ventures, he wants to reframe the image of his company beyond being merely social media. Today social media, tomorrow the … metaverse?

Well, he announced today that he’s chosen: “I am proud to announce that starting today, our company is now Meta.”

The name change will be regarding Facebook Inc., siimilar to how Google changed its corporate name to Alphabet Inc. Each site — Facebook, Instagram, WhatsApp, Oculus, and others — will keep its name under a new parent company name.

“Our mission remains the same still about bringing people together, our apps and their brands, they’re not changing either,” Zuckerberg said. “We’re still the company that designs technology around people, now we have a new North Star to help bring the metaverse to life, and we have a new name that reflects the full breadth of what we do and the future that we want to help build.”

There’s likely another more pressing reason for Zuckerberg’s sudden announcement: Damage control. It’s no secret that Facebook’s brand is increasingly viewed by the majority of the public in a negative light. A former employee “whistleblower’s” testimony before Congress only served to give Zuckerberg’s company a black eye, as Facebook was accused of exploiting users even after determining that its algorithms were producing negative psychological impact. The “whistleblower’s” goal of more censorship is noxious, but she’s not wrong about the negative effects Facebook can have.

Meanwhile, conservative outlets like our humble little shop have long noted Facebook’s efforts to suppress and outright censor conservative content. In fact, more whistleblowers have revealed discussions and efforts to develop more means to censor right-wing stories and sites.

As a result, both political parties appear to have it out for Facebook, though — as we have repeatedly observed — for very different reasons. Republicans complain about the social media giant infringing on users’ free speech due to its censorship practices, whereas Democrats complain that Facebook is not doing enough censorship of conservative content.

Perhaps Zuckerberg would love nothing better than to disassociate his company from its declining public image. Facebook’s name is now mud, so the quick solution is to … get a new name. By renaming, he aims to give Facebook the appearance of a real transition without any significant change. After all, engaging in any real changes like ending censorship practices or getting rid of the targeted “news feed” algorithm that effectively shadow-bans conservative content is a bridge too far.

(Updated.)

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.