Emmy Griffin / May 20, 2022

Disney’s Drastic Drop in Approval

The Happiest Place on Earth is finding out what happens when it alienates parents.

Disney’s approval rating is dropping like a sinking stone. Media strategist Giancarlo Sopo wrote: “Yikes. I’ve polled Disney and cannot emphasize enough how abysmal these numbers are for them. Disney’s name ID is 100%. Their fav/unfav rating was 77-21 (+56) last year. Their pos-neg rating is now 33-30 (or +3). Entertainment brand ratings shouldn’t be on par w/ politicians.” In other words, for a company that everyone knows to drop from a 77% approval rating to 33% is a disaster.

And it’s a well-earned disaster on Disney’s part.

According to Christopher Rufo, the reporter who has been breaking story after story about the corruption within, Disney has long been folding to the woke agenda. In the wake of 2020’s rise in critical race theory rhetoric, it started using that nonsense to “dismantle … white privilege.” This “anti-racism” training, though divisive, politically motivated, and a corrupt worldview, is not the lowest to which Disney has sunk.

This year, Disney CEO Bob Chapek caved to the wokesters within his company and came out against the Parental Rights in Education bill in Florida. This bill — which is popular amongst Floridians — prohibits the teaching of sex and sexuality to children in K-3 classrooms. But the media and the leftist groomers tried to sell outrage toward it by dubbing it the “Don’t Say Gay” bill. Disney bought the lie, and in taking a public stand against it, it began to alienate parents already struggling to find places where their children’s innocence would remain intact.

Disney’s overt defection to the radical Left was bad enough, but it was made worse when a video was leaked (again to Christopher Rufo) of Disney executives talking about their “not-at-all-secret gay agenda.” The radical leftist agenda is tainting everything it touches. It’s like graffiti marring a mural of street art that beautifies the community. It takes something that people enjoy and destroys it.

Parents have had it.

Frankly, most Americans are sick and tired of business kowtowing to left-wing politics. In a poll conducted by The Trafalgar Group and Convention of States Action, the result was that almost 90% of Americans want corporations to stop getting involved in politics. As The Daily Caller notes, “The findings were not unique to any individual political group, as independents (82.6%), Democrats (84.5%) and Republicans (93.4%) all stated they were likely to stop using a product or service of any company that openly advocates for political agendas they disagree with.”

But has Disney gotten the message? Not at all. It is now launching a children’s clothing line called “Disney Pride Collection” whose profits will go to LGBTQ+ organizations.

What is infuriating to parents is that these companies have no respect for values, norms, or the sanctity of innocence. Woke corporations like Disney think they can get away with this because they have found that people have short memories; because as a corporation it’s more important for them to have a good Environmental, Social, and Governance (ESG) score; and because the wokesters are banking on the next generation of kids that they have already succeeded in indoctrinating to continue their corrupt agenda.

Don’t let them win. Unsubscribe to Disney+, boycott the parks, don’t buy anything with the Disney logo attached to it, and sign Christopher Rufo’s petition.

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