The Patriot Post® · Voting Against Wokeism With Our Wallets

Here’s a question: Why are you giving money to people who hate you?

You might not know it, but you are — guaranteed — and the Left is light years ahead of the Right on this matter. We’re talking about exercising political clout by doing business with companies that share our values — or at least don’t actively work to undermine those values.

But how do we know which companies are which? Nashville-based 2ndVote can help. The company’s name refers to your vote not at the ballot box but with your wallet at the cash register. Accordingly, it calls itself “the conservative watchdog for corporate activism.”

The point isn’t to make every company behave like Goya Foods or My Pillow but to let them know that we’re paying attention and that there’s strength — in the form of purchasing power — in our numbers.

2ndVote’s reason for being is to help consumers make informed decisions that align their dollars with their values and thereby stop corporate America from funding the Left’s assault on our values. Your “vote” at the checkout line, then, can help convince corporations not to fund causes or candidates that hurt our families, our communities, and our future.

The issues they support? Life, basic freedoms, the Second Amendment, a civil and safe society, and the environment. They also keep an eye on hard-left organizations such as Black Lives Matter, the Human Rights Campaign, the Southern Poverty Law Center, and a far more subtle and sneaky one: United Way.

2ndVote’s founder, Dr. David L. Black, started the company upon learning that his March of Dimes donations were being funneled to Planned Parenthood. Seems outrageous, yes, but that’s the sort of decision that many seemingly benign companies are making. They may do so due to pressure from the Left, or simply a lack of pushback from the Right.

By adding 2ndVote to your phone’s home screen, you can help put corporate America on notice and help turn the tide on its wokeism.

Another company doing good and important work in this space is PublicSq. (pronounced “public square”), which calls itself “America’s Marketplace” and seeks to connect freedom-loving Americans with their local communities and the businesses that share their values. PublicSq. connects values-aligned members and businesses both locally and across the country, allowing you to find “freedom loving businesses near you” and to “shop your values nationwide.”

PublicSq. has both a website and an app. The app will display a map of all the non-woke businesses in your area or in any area you happen to be visiting.

Check out this three-minute introductory message from PublicSq. CEO and Founder Michael Seifert, or this deep-dive podcast on the history and philosophy of the organization and the functionality of the app. The company also has a robust social media presence on Facebook, Instagram, Twitter, and LinkedIn.

Seifert explains that he doesn’t want to create a blacklist of businesses to avoid, but rather focus on the good stuff, on the positive — on the businesses that share our values. “You know Chase and Bank of America don’t like you,” Seifert says, “but what I’d rather do is tell you about Axos, which is an incredible, freedom-loving bank that holds fast to the Constitution, and they’ll serve you anywhere around the country.”

Still another resource, a new database called the 1792 Exchange, focuses on woke capitalism by urging companies to be neutral on ideological issues. As political analyst Katrina Trinko writes:

At a time when the culture wars increasingly are being fought, not just in Washington and state capitols but in boardrooms across the country, it’s a welcome development to have a resource to help determine whether your dollars are supporting companies that are neutral or companies that are working against you and your beliefs.

It’s no secret, for example, that Google, Meta, Progressive Insurance, and Ben & Jerry’s are working against our best interests, but what about Allstate, Comcast, CVS, Ford, Kohl’s, Kroger, Marriott, Mattel, and Pfizer?

Okay, Pfizer was a gimme, but those others? All of them, as Trinko details, earned the 1792 Exchange’s “high risk” label for one reason or another.

The point is, we need to make it clear that we’re going to start voting with our wallets, whether online or at the cash register. We need to stop doing business with companies that hate us — companies that gladly take our money and send it to political candidates and causes that actively work against our best interests.

As conservatives, populists, libertarians, and other non-leftists, we need to start shopping our values and voting with our wallets. Otherwise, we’re ceding a huge advantage to the Left.

Today is as good a day as any to say: Enough.