Why We Ask: Our mission and operations are funded 100% by conservatives like you. Please help us continue to extend Liberty to the next generation and support the 2024 Patriots' Day Campaign today.

September 29, 2017

The ‘Blade Runner’ Curse and the Overestimation of Corporate Might

The Wall Street Journal recently reported on the “Blade Runner” curse. If you’re familiar with the 1982 sci-fi cult classic starring Harrison Ford, constantly reissued in some new “director’s cut” or “special edition,” you’d be forgiven for thinking the “Blade Runner” curse had something to do with a mysterious crone casting an evil eye on the producers, vowing that the film would spend eternity in an editor’s suite.

The Wall Street Journal recently reported on the “Blade Runner” curse. If you’re familiar with the 1982 sci-fi cult classic starring Harrison Ford, constantly reissued in some new “director’s cut” or “special edition,” you’d be forgiven for thinking the “Blade Runner” curse had something to do with a mysterious crone casting an evil eye on the producers, vowing that the film would spend eternity in an editor’s suite. But that’s not the whammy the Journal had in mind.

The movie “conjured a Los Angeles of 2019 whose steamy streets teem with flying cars and neon advertising,” writes Don Steinberg. “Then came the curse: Many of the robust brands shown thriving in the cinematic future ran into financial troubles in the real world.”

Director Ridley Scott thought that using real corporate titans at the time — Coca-Cola, Atari, RCA Corp, Bell Telephone, Cuisinart, Pan Am, Koss headphones, Tsingtao beer — would help convey his gloomy foreboding about the triumph of corporate power in our not-too-distant future.

By my count, of the eight companies depicted in the movie, five either disappeared, were broken up or were bought by other firms. Atari, which controlled 80 percent of the home video game market, went belly-up, though the name has been bought and revived by another company. Koss and Cuisinart went bankrupt (though Conair bought the Cuisinart brand out of Chapter 11 in 1989). Bell Telephone was split into a bunch of different companies. Coca-Cola survived, of course, but in 1985 it took it on the chin with the New Coke debacle.

Hence the “Blade Runner” curse. Appearing in the movie apparently jinxed businesses. And yet, many companies are lining up to appear in the forthcoming sequel, “Blade Runner 2049.” Maybe these firms aren’t superstitious? Or perhaps they know something that’s lost on science fiction writers.

As my National Review colleague Kevin D. Williamson noted in a brilliant essay (“Hey, Where’s My Corporate Dystopia?”), the idea that corporations will one day take control of our lives has been a staple of science fiction — and left-wing Jeremiahs — for generations.

“At its best,” Williamson writes, “science fiction imagines a future that illuminates the present, but on the subject of the social role of the corporation, science fiction has long been backward-looking, out of touch with the reality it would analyze.”

For all their alleged power, big corporations are often powerless when it comes to the simple task of surviving. As Williamson notes, “Only 67 of the firms in the Fortune 500 in 1955 remained there by 2011.”

“The average age of a company listed on the S&P 500 has fallen from almost 60 years old in the 1950s to less than 20 years currently,” a team of Credit Suisse analysts wrote last month. And the death rate is accelerating.

The same dynamic holds true for another favorite supervillain: the super-rich. French economist Thomas Piketty argued in his widely celebrated book “Capital in the 21st Century” that the rich only get richer over a long period of time, creating a permanent aristocracy of wealth. And while it’s true that the combined net worth of the “1 percent” has increased, the actual people in the 1 percent come and go.

Fewer than 10 percent of the 400 wealthiest Americans who appeared on the Forbes list in 1982, when “Blade Runner” was released, were still there in 2012. As for the permanent aristocracy of wealth, of the 20 biggest fortunes on the 2013 Forbes list, 17 of them were self-made.

What explains this? Simply: capitalism itself. The “Blade Runner” curse isn’t real; it’s normal. The economist Joseph Schumpeter famously pointed out that monopolies can’t last forever in a free market because monopolies get ossified and overly dependent on their existing business models. Entrepreneurs and innovators figure out new techniques and technologies that run circles around the big guys. That was the whole point behind another Ridley Scott masterpiece, his “1984”-themed Super Bowl commercial for Apple Computer, which symbolically dethroned IBM as the Orwellian colossus bestriding the personal computer industry.

As Adam Smith noted in “The Wealth of Nations,” the only thing that can make a monopoly permanent is government, because only government can prevent the sort of innovation and competition that undermines every corporate behemoth.

And that’s why the most plausible dystopian visions, like Orwell’s “1984,” involve the state exceeding its rightful authority and imposing its idea of how everyone else should live — humans, replicants and businesses alike.

© 2017 TRIBUNE CONTENT AGENCY, LLC

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.