June 7, 2023

Woke Corporations Are Attacking American Values

Corporations would be wise to pay heed to the warning signs lest they fall into the same trap that has ensnared others before them.

Corporations are attacking American values and, in doing so, are hurting their bottom lines. Can corporate leaders be this clueless or does the agenda trump their duties to shareholders and customers?

A few days ago, Target lost $9 billion in market value after making the mistake of offering products that celebrate the practice of adults chemically and physically maiming impressionable minor children.

Now, why would Target do such a thing?

Did it not internalize the error committed by Bud Light when it made the ill-fated mistake a few weeks ago to insult its core customer base by partnering with Dylan Mulvaney? Mulvaney is a man who maintains he is a woman, all while offering almost a comic parody of what real women are like. It has been more than six weeks and Bud Light still cannot stop the bleeding of losing over $110 million in sales volume year to date.

Surprisingly enough, after the marketing fiasco, it took Bud Light over two weeks to respond and take any form of action. That was more than ample time for its competitors to watch, learn, and avoid the same pitfalls. In fact, thanks to the ill-conceived marketing concept by Bud Light, other brands such as Coors Light and Modelo are especially making the most of the gift they have received. Perhaps their marketing departments should call Bud Light and thank them for their respective 23.2% and 22.2% growth of the market share.

Now, ask yourself: Why would any corporation decide to insult its customer base and expect that base not to change its purchasing habits? After all, isn’t that one of the first lessons one learns about running a business?

Either leadership at some of these corporations has forgotten the simple basics of running a good business, or they are intentionally making ill-fated decisions based on ideology instead of fiduciary duty. Are they simply genuflecting at political correctness, which seems to be permeating boardrooms all over the country?

Do they even teach fiduciary duty in business schools these days? Once held as a marker for everyone in the business world to emulate, fiduciaries took their roles very seriously and with a high standard of care, loyalty, and honesty in providing services to their clients and stakeholders. It was once understood that anyone in a fiduciary role was required to prioritize the interests of the beneficiaries over their own.

Many of these corporations take their dominance of their respective market for granted. It only takes a quick study of history to know many corporations that once were at the apogee of the market are either irrelevant or nonexistent. All simply because they failed to adjust to the needs of the market and consumers. It appears some of these corporations are either ignorant of this fact or too willing to pay whatever price it may cost them all in the name of bowing down to political correctness.

A number of other corporations have stepped into the proverbial quicksand. In 2021, Major League Baseball (MLB) took a misguided stand against Georgia election integrity legislation that mandated voter identification. Voter ID is one of the most popular forms of voter protection in the U.S. MLB’s protest against the bill included the decision to move the MLB All-Star Game out of Atlanta. The Job Creators Network sued Major League Baseball and it was joined by former Attorney General Edwin Meese III and the American Constitutional Rights Union, of which he is a member of the board, with a hard-hitting amicus brief supporting Job Creators Network in its lawsuit. I also sit as a member of the policy board of ACRU.

The move caused major economic consequences to the greater Atlanta community. This led to complaints that Major League Baseball was not representing the interests of its owners as it participated in political cancel culture and appeared to do the bidding of leftist activists such as Stacey Abrams, who maintained that measures such as voter identification are racist. The backlash against MLB was swift, severe, and long lasting.

Disney also paid a price in 2022 for taking a stance against Florida’s Parental Rights in Education Act. Perhaps this could explain its recent woes across various segments of the market. It certainly led to Disney losing some perks in Florida laws that had benefited the company for decades.

These corporations and others would be wise to pay heed to the warning signs lest they fall into the same trap that has ensnared others before them.

Millions of Americans are watching you. “Go woke, go broke.”

Start a conversation using these share links:

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!

The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)


“Our cause is noble; it is the cause of mankind!” —George Washington

Join us in prayer for our nation, that good and righteous leaders would rise and prevail, and that division would be healed so we can be united as Americans. We pray also for the protection of our Military Patriots, Veterans and First Responders, and for their families.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2023 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.