Publisher's Note: One of the most significant things you can do to promote Liberty is to support our mission. Please make your gift to the 2024 Year-End Campaign today. Thank you! —Mark Alexander, Publisher

September 21, 2015

Opinion Polling’s Heyday Has Come and Gone

*As the Republican presidential hopefuls converged for their debate at the Ronald Reagan Library in Simi Valley, Calif., each was hoping to reap political advantage from the national TV exposure. But for most of the candidates who would appear on the stage, any hope of a surge was, at best, a longshot. After all, virtually every poll since the beginning of the campaign had shown the same candidate in the lead: the brash New Yorker with the multiple ex-wives and the take-no-prisoners style.*

As the Republican presidential hopefuls converged for their debate at the Ronald Reagan Library in Simi Valley, Calif., each was hoping to reap political advantage from the national TV exposure. But for most of the candidates who would appear on the stage, any hope of a surge was, at best, a longshot. After all, virtually every poll since the beginning of the campaign had shown the same candidate in the lead: the brash New Yorker with the multiple ex-wives and the take-no-prisoners style.

Is this a description of Donald Trump heading into last Wednesday night’s CNN debate?

Or is it about Rudy Giuliani, heading into the GOP debate at the same Reagan shrine eight years ago?

The fact that it could accurately describe either man tells us a lot about political opinion polls and how crummy they are — crummy not just because of how early it is in the political cycle, but also because of how far we’ve advanced into the digital age.

In the 2016 presidential marathon to date, the Trump phenomenon has been all the rage. Every new survey seems to confirm The Donald’s perch atop the Republican heap. On Tuesday, a New York Times/CBS poll found 27 percent of GOP voters supporting Trump for the nomination, up from 24 percent in August. One day later, a Washington Post/ABC poll had him at 33 percent of Republican voters. At the state level, it’s same thing: Recent polling in Iowa, New Hampshire, and South Carolina by YouGov all put Trump in the lead. So does another survey in New Hampshire, conducted by MassINC for WBUR.

All of which proves exactly nothing about where the presidential race is going.

Eight years ago, it was Giuliani who was the seemingly unbeatable king of the GOP hill. “America’s Mayor” was the hands-down frontrunner in almost every political poll — and there were scores of them — taken in 2006 and 2007. For months on end, he dominated the field. Yet in the end he won nothing — not even in the Florida primary on which he ultimately staked his candidacy. By the end of January, Giuliani had quit.

What was true of Giuliani’s popularity early in the 2008 cycle was true of Howard Dean’s at the same stage in the 2004 cycle. It was true of Rick Perry’s, Newt Gingrich’s, and Herman Cain’s early in the 2012 cycle. Anyone can be the “frontrunner” in an election most voters aren’t really thinking about yet. The 2016 New Hampshire primary is still 20 weeks away; the presidential election won’t take place for more than a year. Today’s political opinion polls supply fodder for media pundits and talking heads. But they have about the same predictive power as fortune cookies.

Yet will next year’s polling be any better?

Early poll results have always been rubbish, but election polling itself is growing increasingly dubious. Last May, in a widely-noted blog post titled “The World May Have A Polling Problem,” political statistician Nate Silver confessed that pollsters were in trouble. He was writing in the immediate aftermath of Britain’s general election, when virtually every forecaster, relying on polling data, had failed to discern that David Cameron’s Conservative Party was headed not for a razor-thin plurality in the House of Commons, but for an outright majority — a stunning result.

“There are lots of reasons to worry about the state of the polling industry,” Silver wrote. The UK fail was only one in a string of recent high-profile elections that pollsters had botched. In November 2014, they didn’t detect the Republican wave that swept nine US Senate seats from the Democrats, the largest Senate gain in a midterm election since 1958. Israel’s election in March was thought to be a too-close-to-call battle between Benjamin Netanyahu’s Likud Party and Isaac Herzog’s Labor alliance. In the event, Likud won 30 seats, far surpassing the 18 it had held going into the election.

“Election polling is in near crisis,” broods Cliff Zukin, a past president of the American Association for Public Opinion Research. “Our old paradigm has broken down, and we haven’t figured out how to replace it.” The reason? In a word, cellphones.

For decades, professional opinion polling has relied on the ability to call landline phone numbers generated at random and be fairly confident of reaching an adult at the other end. But the explosive growth in cellphone use over the past two decades has fatally undermined that confidence. Today, according to federal data, more than 45 percent of American homes only use cellphones; another 15 percent, though owning landlines, get almost all their calls on cellphones. Thus any pollster who relies on landline phones to survey public opinion bypasses close to 60 percent of US households right off the bat.

Alas, polling firms can’t simply adjust to changing habits. Federal law prohibits the use of automatic dialers to reach cellphones, so pollsters must pay for cell numbers to be manually called — a much more costly proposition. Plus, Americans nowadays are rarely willing to take a pollster’s call. Over the course of his career, Zukin writes, telephone response rates have plunged from 80 percent to 8 percent.

Those aren’t the only hurdles tripping up pollsters. Far more Americans now cast absentee ballots, undermining exit polls that rely on interviewing voters at local precincts. Online polling is alluring, but many elderly voters are still not reachable via the Internet. And an old problem persists: what Britons call the “shy Tory” effect, or the wariness of conservative voters to tell pollsters how they intend to vote.

For better or for worse, polling’s heyday is over. Political surveys are ubiquitous, but fewer and fewer of them will be correct. You know that bromide about how the only poll that matters is the one on Election Day? Time to start taking it to heart.


Jeff Jacoby is a columnist for The Boston Globe.

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the Tunnel to Towers Foundation, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.