
Columnist.
"Fixer Upper" provides an incredibly compelling narrative of the good life — the dynamic of its success.
HGTV has captured the attention of millions of devoted followers with its widely popular, "Fixer Upper," a show about Chip and Joanna Gaines, a cowboy carpenter and his naturally beautiful designer wife in Waco, Texas. Chip and Joanna turn their client's "fixer upper" into a stunning showcase home by the end of the carefully scripted television hour. After a recent three-episode binge, I realized that, like many within my demographic group, I too was hooked and that the show was speaking to me in some way. Interestingly, the show's concept isn't particularly new; many may remember "Trading Spaces" (2000-2011), a show in which homeowners and designers had $1,000 and two days to transform a room in each other's homes. No, the draw to "Fixer Upper" isn't the format; it's tapping into something far more significant within the inner lives of its viewers.