Rebecca Hagelin / May 17, 2017

‘The Marketing of Evil’

“The Marketing of Evil” is one of the most important books of the last 20 years.

“They exchanged the truth about God for a lie, and worshiped and served created things rather than the Creator …” —Romans 1:25

“The Marketing of Evil” is one of the most important books of the last 20 years.

First released in hardcover in 2005 and in paperback in 2015, author David Kupelian (managing editor of profoundly explains the marketing tactics in continuous use by the Left in its attempt to destroy God and His created order and replace them with a world where mankind is sovereign.

As a marketing professional, when I first read Mr. Kupelian’s book some 12 years ago, I was impressed by his careful and thorough documentation of the propaganda plan set forth by radical activists whose goals are to redefine “right as wrong” and “wrong as right” in the areas of human sexuality, the value of innocent human life, and the structure of the family. As a person who believes in the intrinsic value and limitless potential of every human being and as someone whose heart breaks when an individual discards who God made them to be and embraces a lie about their very existence, “The Marketing of Evil” gave me grave concern about where our nation was heading.

Flash forward to today, and we see that not only has the Left widely succeeded in brainwashing much of the American populace into believing utter nonsense (for example, Bruce Jenner is a woman simply because he has decided it is so), but their “success” has thrown us into such chaos that we collectively no longer know the difference between a male and a female. This acceptance of the lie — which is, at its core, that there is no one true God who is above and separate from His creation — has so permeated American culture and polite conversation that even investigative journalists at most media outlets, including “conservative” ones, now routinely refer to Bruce (a.k.a. Caitlyn) as “she.”

The awful, natural consequences that follow a culture focused on satisfying the arrogant desire of men and women to be their own gods are now infecting every area of life: Education is hijacked to teach moral relativism rather than science or facts, entertainment is permeated with the debasing of humanity, individuals and society become increasingly “entitled” to things and services at someone else’s expense, and children are left fatherless and/or motherless.

Paul forewarned us in Romans 1:28-31 of what becomes of nations that continue to reject Him: “Furthermore, just as they did not think it worthwhile to retain the knowledge of God, so God gave them over to a depraved mind, so that they do what ought not to be done. They have become filled with every kind of wickedness, evil, greed and depravity. They are full of envy, murder, strife, deceit and malice. They are gossips, slanderers, God-haters, insolent, arrogant and boastful; they invent ways of doing evil; they disobey their parents; they have no understanding, no fidelity, no love, no mercy.”

Do we really want to become a country with “no fidelity, no love, no mercy”?

God forbid. Yes, God does forbid. And only He can rescue us — but it starts with our seeking the Truth found only in Him.

It takes courage to swim against the current of the cultural sewage rushing like a torrent through our lives. It takes a sense of wonder and awe to seek truth with open hearts and honest conversation. And here, Mr. Kupelian provides another somber warning: The purveyors of evil are out to squelch your rights to free speech, to public debate, to openly practice the Christian faith. One only need visit for real life horror stories on how decent Americans of faith are persecuted and punished for practicing their First Amendment right.

The personal price of questioning society’s embrace of moral relativism can be steep. If you speak out against pornography, or in favor of traditional marriage, or against the killing of preborn babies, you risk being punished either by exclusion or by the courts. Such censure also often comes at the hands of friends and allies who are too timid or too ashamed to face how they may have fallen.

But unless you and I are willing to admit where we, too, have failed to uphold the Truth and ask for God’s forgiveness in our own lives, there can be no redemption. As we seek God’s face and arm ourselves with prayer and his word, we can become bold and learn to speak the Truth always with love. This is the only way that America can recover.

Start a conversation using these share links:

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


“Our cause is noble; it is the cause of mankind!” —George Washington

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2022 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.