In a recent White House press conference, Karine Jean-Pierre reported to the American people that Joe Biden’s economy — fondly labeled by the current Biden handlers as “Bidenomics” — is working for everyday people, and that the costs of food, toys, and holiday items have all gone down since last year.

In his truly iconic way, Fox News White House correspondent Peter Doocy routinely holds Jean-Pierre accountable for her statements. “On lowering prices,” Doocy pressed, “you said earlier that the actions the president has taken have worked. So, is it your sense that when people were home for Thanksgiving, catching up with their family members, they were saying to each other, ‘Can you believe how much more affordable things have gotten?’”

If Jean-Pierre were truly confident in the state of the economy and her belief that it is benefiting middle- and lower-income families throughout the country, the simple answer would have been “Yes.” However, when someone is intentionally being deceitful, they tend to use more words than are needed so as to distract the hearer from the fact that their response has no substance and that their statements aren’t backed by any evidence.

Jean-Pierre’s attempt at coherency went like this: “Honestly, I wouldn’t — I — I hear the question, but I want to make sure this is very clear — we take that very seriously. We take what families, the decisions that they make at their kitchen table, whether it’s at Thanksgiving or whether it’s every month as they’re trying to make hard decisions about how they move forward with taking care of their family — we take that very seriously. It’s not a joke to us. This is very important to us. This is a president who talks about it in a very personal way when he talks about what families have to go through, working families, middle class families. And that’s why he’s taken the actions that he has.”

It would seem as though Jean-Pierre feels that aimlessly rambling about Biden’s feelings should satisfy anyone who might be staring at their recent purchase receipts and having different thoughts about the situation.

It also seems as though the Biden administration believes that proper branding, paired with the use of comforting words and phrases about caring, should really make everyone feel better about the sorry state of their bank accounts and the dire trajectory of their finances.

The administration’s brain trust is thinking hard about the words used to inspire excitement and positivity toward the current U.S. economy. According to NBC News, “Since June, President Joe Biden had been freely peppering the word ‘Bidenomics’ into his speeches and remarks mentioning the economy — 101 times to be exact.”

Not anymore. The use of this word has backfired, and it has attached this administration to policies that most Americans don’t believe have worked.

Even Biden’s team seems to understand that Americans are associating their catchword with negative results. People haven’t latched onto the branding effort in the way that Biden’s campaign team would have hoped — which was to hear the word “Bidenomics” and relate it to all of the ways that their families and financial circumstances are thriving.

Several residents from Biden’s hometown of Scranton, Pennsylvania, were asked how they’re faring in today’s market. One woman said: “It’s tougher for people, ya know? So how could he be seeing it through our eyes?” Another man responded, “This economy sucks. Everything is going up except paychecks.”

We know this is astonishing, but the voices of the working class do not align with what is being asserted in the White House press room.

To address the public’s increasing stress and displeasure about the rising costs of essentials — never mind trying to squeeze out a few more dollars for holiday extras — Team Biden is now coming to the rescue by changing the branding.

Over the last couple of weeks in Biden’s speeches and remarks, there has been a noticeable absence of the word “Bidenomics.”

Not only that, Democrats have now started using the word “MAGAnomics” in an attempt to shift attention away from the horrendous living situation their policies have created for millions of people. They’re reverting to the only tool they have in their limited kit: fear. They use the term “MAGA” and blame Donald Trump and his supporters for the disastrous state of affairs.

The Daily Caller explained the emergence of this new word: “The Biden Administration characterizes ‘MAGAnomics’ as an attempt to take away health care and raise prices for Americans by ending [Affordable Care Act] expansion.” The Caller cites a memo released by Democrats on Monday: “Efforts to repeal the Affordable Care Act (ACA) and the Inflation Reduction Act put the differences between Bidenomics and MAGAnomics into sharp perspective.”

On that, we agree.

According to the leftists in charge, the solution this holiday season is not for government to stop spending money we don’t have and sending all of our resources overseas, or to find ways to actually lower the costs of goods and essentials that everyday people count on to survive. Instead, they want to rebrand the state of the economy and expect us to believe what we’re told when Biden’s press secretary says that he cares.

We’re sure children everywhere will understand when parents use “MAGAnomics” to make them feel better about their empty stockings at Christmas.