Disney CEO Bob Iger predicts poor earnings in the third quarter of 2024. Almost immediately after that comment, Disney stocks plunged 8%.

Disney stocks haven’t been doing well in years at this point. As I wrote in January 2023, Disney very quickly went from creating box-office hits to box-office bombs. Starting in March 2022, Disney stocks began flagging. That was when Disney went full bore against Florida Governor Ron DeSantis and all in for the LGBTQ agenda in films and shows.

Iger also made a crucial admission during this week’s quarterly earnings announcement — namely, that the films and shows being produced by Disney just aren’t quality content. Finally. Disney, which isn’t listening to its customer base and is leaning hard into the gender-bender agenda in an attempt to mainstream it, has long been blaming everything and everyone except itself for the decline.

In a national Rasmussen poll earlier this week, 71% of respondents stated that they wanted Disney to “return to wholesome programming and allow parents to decide when their children are taught about sexuality.”

Yet Disney is still pumping out a plethora of LGBTQ-tinged content, which is truly disheartening for parents who just want to find something wholesome and clean for their kids to watch. “Renegade Nell,” a 2024 original series on Disney+ that had an interesting plot and was set in a unique time period, was ruined in Episode 6 by a lesbian kiss that made no sense and added nothing to the overall plot. “The Secret Score,” also a 2024 contribution, makes reference to a unisex bathroom in the first 10 minutes. “It Was Always Me” has a gay love story side plot starting in Episode 3 that continues into the 2024 second season.

The “Star Wars” franchise has been another particularly bad offender in this regard. The latest animated offering on Disney+, called “Tales of the Empire,” has a non-binary Jedi with “they/them” pronouns. Absurdly, the Jedi is killed by inquisitors who proceed to respect his pronouns. As Yoda might say (in a rare grammatically correct sentence) regarding the Rainbow Mafia, “The Dark Side clouds everything.”

New Star Wars show on Disney+ ‘Tales of the Empire’ features a non-binary character that uses they/them pronouns.

Parents, make sure you know what your kids are watching!

They’re after your kids. pic.twitter.com/KNnjtWnEUI

— Libs of TikTok (@libsoftiktok) May 6, 2024

Bob Iger, who has several stints as the CEO of Disney, has been promising a return to entertainment-focused content since he retook the helm of the sinking entertainment giant. So far, we’re not seeing any indication that this is anything more than words.

It truly is a shame because Disney used to be beloved and a brand that families could trust.