The Dems’ Brand Is Mud
Voters are abandoning the party of the donkey as the stench of leftist extremism, combined with Trump Derangement Syndrome, wafts from its listless leadership.
It’s been a tough few months, if not years, for the Democrat Party. Not only did Democrats lose the 2024 election to Donald Trump and Republicans, but they appear to be continuing on that losing trajectory.
It has gotten so bad that even the leftist New York Times is ringing the alarm bell in a recent article titled, “The Democrat Party Is Facing a Voter Crisis.” While that is music to Republicans’ ears, digging into the article proves to be even more titillating.
The Times notes, “Of the 30 states that track voter registration by political party, Democrats lost ground to Republicans in every single one between the 2020 and 2024 elections — and often by a lot.”
From 2020 to 2024, Democrats have seen their share of registered voters drop by 2.1 million. Meanwhile, over that same span, Republicans have increased their total number of registered voters nationwide by 2.4 million. That is a dramatic swing, and it has shown no signs of reversing.
As the Times bluntly puts it, “Fewer and fewer Americans are choosing to be Democrats.”
This is especially the case when it comes to men, younger voters, and Latinos. Republicans have gained ground among all these demographics, while Democrats have lost ground.
For example, in 2020, 49% of newly registered male voters registered as Democrats; by 2024, that dropped to 39%. In 2018, 66% of new voters under 45 registered as Democrats; by 2024, that percentage dropped to 48%.
Last year, Republicans registered nearly twice as many new voters as did Democrats.
When it comes to individual states, the trend is even more troubling for Democrats. Florida, which had long been a swing state, has become solidly red. Last year, for the first time in the state’s history, it had more registered Republicans than Democrats. The Sunshine State saw a 1.2 million-voter swing.
North Carolina is another state that is increasingly slipping away from Democrats, as their voter edge over registered Republicans has dropped to just 17,000 from over 400,000 just four years ago.
Even more exciting for Republicans is Pennsylvania. The Times observes, “From 2020 through July 2025, nearly twice as many Pennsylvania Democrats switched to become Republicans (314,000) as the other way around (161,000), state records show.” This has left Democrats in the Keystone State with a quickly dwindling majority advantage that went from 517,310 in 2020 down to 53,303 as of this summer.
Tory Gavito, president of a progressive donor network called Way to Win, says Democrats have a brand problem they need to solve. That’s easier said than done.
“Going further left was their big mistake,” argued one Times reader from Massachusetts, who identified as a longtime Democrat voter. “With Obama, a centrist [sic], Democrats were well positioned to pick up voters on both sides. But this ever-leaning pitch to the left is what listed their boat. Sanders, Ocasio-Cortez, Omar, Jayapal, Crockett… these people are destroying the Democratic Party and making it unsafe for middle-of-the-road folks. That’s why they’re tanking- they lost regular people.”
While Barack Obama was anything but a centrist — in fact, we would argue that he is the reason the Democrats find themselves in their current predicament — the Times reader has pinpointed the party’s problem: Democrats have lost regular people.
When regular people look at Democrats today, they see a party that has decided to make the fringe issues its platform cause. Instead of seeing a party that reflects their identity and their values, they see a party that stands against them and attacks their values with a myriad of offensive and patently false smears that more often than not begin with racism.
To many voters today, the Democrat brand represents anti-Americanism and woke globalism, which elevate the interests of foreigners over and against those of Americans. Rather than preaching the values of the United States and our history, Democrats browbeat the country as a bunch of racist xenophobes. This is why so many voted for Donald Trump.
Until Democrats end their Trump derangement, they will only continue to flounder, as fewer and fewer Americans want to be associated with them.
