Political Editors / Oct. 31, 2017

How Many Facebook Users Saw Russian Ads?

The Russians have been attempting to meddle in American elections for decades. This problem is not new.

Facebook on Monday increased its previous estimate of the number of Americans who may have viewed Russian-created ads and content. Facebook now estimates that from summer 2015 to summer 2017, some 80,000 Russian generated posts were viewed by as many as 126 million people. This news comes about as Facebook is in the midst of rolling out its new ad system that will now require political advertisers to verify their identity.

It was also reported on Monday that Google-owned YouTube had been used by Russians to propagate messages via at least 1,100 political videos posted since 2015, totaling 43 hours of content. However, these videos were not that popular, as only 3% received more than 5,000 views.

The bigger question, which honestly is impossible to answer, is just how influential or impactful were these Russian ads? They might have been viewed by 126 million people, but that’s highly unlikely given that the count is of page impressions, not eyeballs or attention. The ads are being described as targeting polarizing hot-button issues like immigration and gun rights, which are obviously not new political issues. Generally, most people’s votes are influenced by an array of issues, but loyalty to party is still the leading determining factor in how someone will decide to vote. So just how much influence did the Russians have?

Another question seemingly ignored by the mainstream media is this: What was the Russians’ intent? What seems clear is that these ads were not intended to promote either candidate; rather the purpose was to sow distrust among the American people in our political and electoral system. The Russians cared little over who was sitting in the White House.

Finally, it should come as a surprise to no one that the Russians would be trying to impact the U.S. election. This problem has been going on for generations now. It’s quite simply naïve to assume that this election was the first time the Russians attempted this type of election meddling.

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2020 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.