Years ago, the month of June was co-opted by the Rainbow Mafia as “Pride Month,” an effort to loudly push cultural acceptance of homosexuality. What began with narcissistic parades and banners spread into indoctrination via mainstream media TV shows and commercials, initially targeting adults but quickly moving toward inculcating children in leftist dogma. The Rainbow Mafia’s culturally subversive march continues apace, with the latest iteration being the blatant marketing of LGBTQ-themed children’s toys and other products.

Recently, LEGO announced, “We have committed to support a number of organizations on an ongoing basis, including UK charity Diversity Role Models which helps children learn about empathy to ensure our future builders are accepting of everyone!” The virtue signal included an image of multi-colored LEGO figures lined up to mimic a rainbow flag.

But its not just LEGO jumping on the “Pride” bandwagon targeting kids. Mars Wrigley North America is releasing limited edition all-gray Skittles Pride Packs with packaging that features the following message: “Only one rainbow matters during Pride. Give the Rainbow!” Buyer beware — Mars says that it will donate $100,000 on packages purchased in June to the LGBT advocacy group GLAAD.

Breakfast cereal maker Kellogg’s has also gotten in on the act. “Together With Pride cereal marks the latest chapter in a years-long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online,” says company general manager Doug VanDeVelde. “Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.”

Obviously, companies are jumping on the Rainbow Mafia’s bandwagon because they see money in it. These products sell because so many emotionally incontinent folks want to virtue signal their solidarity with an “inclusive” cause. Unfortunately, a growing number of parents seem more than willing to promulgate this deviancy to their children, insisting that it is good.