Last year, we noted that America’s number one abortion provider, Planned Parenthood, was actively seeking to expand its business beyond being a mere abortion mill by also including gender transitioning service. Thanks to reporting from Abigail Shrier, it was exposed that Planned Parenthood was handing out cross-sex hormones to teenagers like they were candy.

The obvious implications are that Planned Parenthood is developing a new and potentially bigger revenue stream than it gets from providing abortions. As a Planned Parenthood clinic employee observed, “Trans identifying kids are cash cows, and they are kept on the hook for the foreseeable future in terms of follow-up appointments, bloodwork, meetings, etc., whereas abortions are (hopefully) a one-and-done situation.”

In order for Planned Parenthood’s latest venture to turn into a growing revenue stream, the organization has invested heavily in school programs. It’s an obvious effort to groom or indoctrinate children into not only accepting but embracing gender confusion.

Through the development of so-called “well-being centers,” Planned Parenthood has been aggressively working with schools to create sex-ed programs that affirm “transgender” ideology. This in turn seeks to establish what amounts to a “transitioning” pipeline for Planned Parenthood through which teenagers can access cross-sex hormones, often without the need of any parental consent.

Just how widespread are Planned Parenthood’s school indoctrination efforts? Schools across the country have hired Planned Parenthood or Planned Parenthood-affiliated individuals to lead sex-ed programs. The organization reported that 1.2 million students received its sex-ed materials last year.

Ergo, Planned Parenthood is in the business of indoctrinating children into accepting its twisted gender ideology and then funneling them into clinics to sell them hormones that could permanently damage their health. Think Big Tobacco, only many times worse. At least the tobacco industry didn’t try to sell its products as “morally righteous.”

Parents need to step up and act — perhaps to demand the passage of legislation similar to Arkansas’s SAFE Act, which aims to prevent Planned Parenthood and other pro-transgender organizations from misleading children. Data shows that some 88% to 98% of gender dysphoric children end up embracing their biological sex if allowed to develop naturally and “untreated.” Parents need to wake up to the fact that these gender-bending radical ideologues are indeed coming for their children. It is no longer a question of if, but how.