Jordan Peterson is an unlikely YouTube celebrity. The Canadian psychologist lectures about things like responsibility. Yet millions of young people watch his videos, line up to hear his speeches, and buy his book, 12 Rules for Life. It was number one on the Amazon bestseller list for a month.

John Stossel asks: What could make a book about responsibility take off?

“People have been fed this diet of pabulum, rights, and impulsive freedom,” Peterson tells Stossel. “There’s just an absolute starvation for the other side of the story.”

The other side of the story, according to Peterson, is that “it’s in responsibility that most people find the meaning that sustains them through life. It’s not in happiness. It’s not in impulsive pleasure.”

Peterson instead advises: “Adopt responsibility for your own well-being, try to put your family together, try to serve your community, try to seek for eternal truth…. That’s the sort of thing that can ground you in your life, enough so that you can withstand the difficulty of life.”