Fellow Patriot: The voluntary financial generosity of supporters like you keeps our hard-hitting analysis coming. Please support the 2024 Independence Day Campaign today. Thank you for your support! —Nate Jackson, Managing Editor

May 7, 2024

Leftists Don’t Quit, They Just Rebrand

Companies are using different language to hide their detrimental DEI/ESG policies.

Diversity, equity, and inclusion (collectively known as DEI) sound like positive attributes. However, like critical race theory (CRT) and affirmative action (AA), DEI masks an agenda that is anything but positive. DEI comes from the perspective that minorities should get preferential treatment when it comes to jobs, grants, academic reforms, and even disciplinary policies. In the business world, DEI is a way to add to a company’s environmental, social, and governance (ESG) score — yet another leftist effort at rigging the system.

However, the term “DEI” is fading from the corporate lexicon. As The Washington Post notes: “Amid growing legal, social and political backlash, American businesses, industry groups and employment professionals are quietly scrubbing DEI from public view — though not necessarily abandoning its practice. As they rebrand programs and hot-button acronyms, they’re reassessing decades-old anti-discrimination strategies and rewriting policies that once emphasized race and gender to prioritize inclusion for all.”

What is wrong with DEI? The same thing that’s wrong with CRT, AA, and ESG — it emphasizes superficial attributes such as race, gender, or sexual orientation and ignores the more significant and important attributes such as good character, qualifications, and merit. It’s a communistic idea that classifies people based on superficial attributes and grants them a certain amount of “oppressed status.”

Dan Lennington of the Wisconsin Institute for Law & Liberty points out that even just providing DEI based on “minorities” is flawed because there is no universal definition of what constitutes a minority. Some African-Americans are considered “white.” Not everyone from South America is considered Hispanic since that refers to Spanish-speaking people. Brazilians, for instance, speak Portuguese.

However, leftists aren’t going to be bogged down by defining terms. They are much more interested in pushing forward with their agenda and winning. In this case, leftists are using their favorite method — simply rebranding. DEI is now “People and Planet Metrics” or some other term conjured up by a company’s legal team or human resources department. In other words, they aren’t changing course, they’re just hiding it better.

DEI, in any form it decides to take, is discriminatory in a negative way. It cripples some it wrongly deems unworthy and elevates others based on characteristics that are arbitrary or politically chic. As Jenin Younes and Christopher Rufo aptly state: “The only constitutional and moral approach is to establish a single, color-blind standard applicable to all individuals, regardless of their background. Any policies which, by definition, subordinate the individual to the group and suppress our speech will harm our nation in the long run and exacerbate, rather than resolve, racial and ethnic prejudice.”

Until the fruits of the poisoned tree of intersectional hierarchy are rooted out, there will never be true justice or equality, and the people who are ultimately hurt the most are the people leftists purport to help.

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.