If you missed it, as all of us most assuredly did, at the most recent self-congratulatory celebrity confab, Will Smith smacked down comedian Chris Rock, after Rock cracked a joke about Smith’s wife.

Mark Alexander concluded this was likely a rare unscripted moment for this most esteemed of Hollywood’s narcissistic celebrations, but notes: “A lot of these celebs can’t distinguish between scripts and reality. Just ask Alec Baldwin, who is still playing a lead role in some reality denial sequel. Either way, this slap was the most entertaining moment in the history of celebrity award shows.”

In Smith’s remarks later, after receiving his Oscar trophy, he apologized to everyone – except Chris Rock. He noted the advice his mentor gave him immediately after the incident: “Denzel [Washington] said to me a few moments ago, he said, ‘At your highest moment, be careful, that’s when the devil comes for you’.” Good advice – too late.