In June 2022, the Rainbow Mafia announced “Pride Month” with obnoxious displays of cultural power. One could not go into a single store without being assaulted by LGBTQ+ propaganda.

June 2023 featured LGBTQ+ summer sleep-away camps for children (what could go wrong?), and Target featured tucking swimsuits for children. That was also the year when Bud Light chose to use the delusional Dylan Mulvaney as a spokesperson, resulting in a massive boycott.

June 2024 should have been called “Transgender Takeover Month.” The Washington Post highlighted the “plight” of gender-confused male athletes, Miss Maryland was won by a dude, and a woman got ejected from a United Airlines flight for “misgendering” a gate agent. At least by this point Target had gotten the message from its customers that grooming children is a no-no.

However, June 2025 — the first “Pride Month” of President Donald Trump’s second term — was marked by a distinct move away from LGBTQ+ promotion. Granted, there were still some rainbows in businesses, and social media was still obnoxious, but corporations were no longer feeling like they had to fund pride parades or promote deviancy because the cultural appetite for it had significantly waned.

Fast-forward to June 2026, and the zeitgeist is definitely pride fatigue. According to a recent Gallup poll, support for LGBTQ+ issues is on a downward trend. For example, while 62% of respondents view gay/lesbian relationships as moral, that is the lowest percentage of support this specific issue has gotten since 2016. As for transgenderism, the more visible that ideology becomes, the more everyday people just don’t like it. Gallup first began asking respondents if it was morally acceptable to change genders (which is impossible, by the way) in 2021. Back then, 46% said yes. However, support for transgenderism has dropped every subsequent year. Today, 38% believe it is morally okay to change genders.

Target and Walmart, both of which are known for their loud “Pride Month” displays, have ditched most of that in favor of Father’s Day and celebrating America’s 250th birthday. But the biggest shift of all has to go to Anheuser-Busch. As noted above, back in 2023, Bud Light’s parent company produced a moral lesson in what happens to companies when they hate on their customer base. Whenever a corporation tanked because of a woke decision, people began saying they got “Bud-Lighted” because of how severe the backlash was for Anheuser-Busch’s hiring of Dylan Mulvaney.

Anheuser-Busch has a lot of customers to earn back, most of whom are red-blooded American men. Ergo, according to The Daily Wire, “Three years after partnering with transgender influencer Dylan Mulvaney, the company is promoting ‘Patriotic Packs’ that support military and first responder families through donations to Folds of Honor.”

Moreover, the corporate pullback in sponsorships for pride parades continues apace. Last year, Mastercard, Nissan, PepsiCo, and Citi pulled their funding and/or scaled back on their corporate support of pride events. This year, that trend continues. The Daily Wire also reports: “Mastercard, Nissan, Deloitte, PepsiCo, and other Fortune 500 companies have withdrawn sponsorships for Pride events around the country, leaving organizers sounding the alarm. NYC Pride told Gothamist it was more than $500,000 short of its fundraising goal despite already lowering that target by $1.1 million compared to 2024.”

Entire states are rejecting the notion of “Pride Month” entirely. Arkansas Republican Governor Sarah Huckabee Sanders has renamed June as “Fidelity Month” to cultivate faithfulness to “God, family, community, and country,” which “contributes to human flourishing and supports a healthy, stable, well-ordered society.”

Tennessee Republican Governor Bill Lee has dubbed June “Nuclear Family Month” to honor the building blocks of civilization. “The nuclear family, consisting of one husband, one wife, and any biological, adopted, or fostered children, is God’s design for familial structure and has been the bedrock of society since the creation of the world,” Lee said. He went on to explain that the nuclear family “was the basic building block of Tennessee’s society throughout her formative years [and] built the United States of America and created prosperity within our nation.”

Other Christian influencers, such as podcaster Allie Beth Stuckey, have coined June “Noahic Covenant Month” in honor of God’s promise to Noah that he would never flood the Earth again by putting a rainbow in the sky. This one is my personal favorite because it honors and reclaims the rainbow and gives credit to the Creator.

It is a very different June, for sure. There are still battles being waged in the culture wars, but the pendulum has swung back toward the center once again.