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March 28, 2014

Hipsters and the ‘Coolness’ Factor

Bozell & Graham on “the limited power of coolness.”

L. Brent Bozell & Tim Graham: “[In 2012] Obama went to Nickelodeon to be interviewed by liberal former TV news reporter Linda Ellerbee and children. Romney did not. Obama went on MTV to be interviewed by veejay Sway Calloway and college-age voters. Romney would not. Obama was fawned over by David Letterman. … Romney, who knew Letterman hated him, did not. Obama was doing radio shows Romney wouldn’t touch, like Miami’s ‘Pimp With a Limp.’ The result of a coolness gap? Obama beat McCain in the 18-to-29 demographic in the exit polls by 66-32 in 2008, and then thumped Romney 60-37 in 2012. This explains why, as Obamacare sinks, Obama’s back on ‘The Ellen DeGeneres Show’ and phoning in to Ryan Seacrest’s radio program and exchanging quips on ‘Between Two Ferns’ with comic actor Zach Galifianakis. It underlines the limited power of coolness: Young voters picked Obama and now reject signing up for Obamacare, when he really needs them. The dignity of the office is in shambles. But man, the dude is cool. … One can imagine that young voters with rising health-care premiums and insane levels of college-loan debt might turn on Obama as time goes on. But that hipster elite packs a wallop of media power. They can’t make socialism work, but they can make it sound awfully hip for a while.”

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