Thomas Gallatin / December 19, 2022

Google Embraces Racism for ‘Social Justice’

The Big Tech company will now include race icons affixed to businesses based upon the race of the owner.

That old adage about not judging a book by its cover is anathema to the woke Left. Indeed, the only thing that seems to matter to the Left is what someone looks like — well, and whether they fall in line with leftist ideology. By definition, racism is prejudice of the mind and heart against other races, though the Left rejects that definition in favor of “whiteness equals racist.” Thus, when it comes to racism, it fights fire with fire. Or, rather, it promotes racism to combat racism as supposedly the only effective path. Google is the latest offender.

Before we get to that, we have noted several instances over the years of this reverse racism to end racism gambit at play. Buzz terms like “white privilege,” “microaggressions,” and “systemic racism” are thrown around so frequently that it’s assumed these dubious and inherently problematic concepts are unquestionable reality. Indeed, to question them is to effectively expose oneself as a dyed-in-the-wool white supremacist and bigoted Nazi.

The great irony is that history shows us that those most obsessed with seeing race everywhere just happen to be the biggest actual racists. When one is attacking the culturally colorblind ideal for a post-racist society envisioned by prominent leaders of the Civil Rights era, that should be a big red flag.

When universities are actively advocating for racially segregated dorms and racially distinct “safe spaces,” all in the name of being anti-racist, such blatant racialism should raise objections and cries of racism. But to the woke, racism is not racist if it furthers their neo-Marxist “equity” agenda.

Now, to Google. The Big Tech giant recently took yet another step in promoting woke racism. Google announced that it will include new icons on its search page that will indicate whether or not a business is black-owned. So, like those restrooms and water fountains of the Jim Crow era, Google will mark businesses by their owners’ race so as to help with its woke “Buy Black” campaign.

Rather than view people of all races first and most importantly through our shared humanity, Google wants everyone to see race as the most significant aspect of a person’s identity. How does this do anything to end racism? Obviously, it doesn’t; indeed, all it does is breed more racism across all racial demographics within America.

Furthermore, how does singling out a certain group based solely on its race do anything toward moving Americans of all racial backgrounds toward a more cohesive and unified nation? Obviously, it doesn’t, and it’s not intended to. Grievance politics, which is the woke Left’s bread and butter, needs division in order to gain power. If people really do stop focusing on being offended and aggrieved by an “other” group, then true conversations and true understandings can actually be developed.

All Google is doing with these race-based icons is pushing a false narrative of modern-day minority oppression and systemic racism. Google is violating its old “don’t be evil” motto by promoting racism.

Start a conversation using these share links:

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service, are proud sponsors of the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, Folds of Honor, Honoring the Sacrifice, Warrior Freedom Service Dogs, Officer Christian Fellowship, the Air University Foundation, the Naval War College Foundation, and the Naval Aviation Museum Foundation.

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2023 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.