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Right Hooks

Doritos Super Bowl Ad Humanized the Unborn

Leftists attacked because the ad undermines pro-abortion arguments.

Culture Beat · Feb. 8, 2016

It’s a free country. If a person or group doesn’t like something, they can air their grievances, no matter how morally thin or ignorant they are. Without question, the Super Bowl is a cultural event, where a few diehard sports fans cheer on the game while the rest of us perk up from the seven-layer dip to watch the commercials. For example, NARAL Pro-Choice America took to Twitter to criticize Super Bowl ads that didn’t conform to their leftist agenda. While the Willem Dafoe Snickers commercial earned chuckles, curmudgeonly NARAL decried the 30-second spot as “transphobic.” But NARAL’s Twitter-spew became disturbing when it leveled criticism against Doritos’ advertisement featuring a couple seeing their unborn baby via ultrasound. The ad showed the baby in utero trying to reach for a Doritos chip held by his or her father, and NARAL saw it as pure propaganda. In response, the group wrote, “#NotBuyingIt — that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight.” The tweet illustrates the lengths to which the pro-abortion crowd has to go to deny unborn children’s personhood in order to justify killing them. To imply that the child has likes, a will and an interest in Doritos undermines the whole pro-abortion argument. What America saw as a clever, humous ad, NARAL saw as a threat to its twisted worldview.

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