Mainstream media outlets such as the Washington Post have an established track record for covering the news. Over the years they have secured their status in the eyes of much of the public as legitimate journalists. But for years they have stubbornly stuck with a crumbling façade — that they’re reporting from a non-agenda driven, non-biased perspective. The MSM’s claim to objectivity in its reporting is time and again exposed as a farce.

The latest example comes from a complaint voiced by the Washington Post over the list of pool reporters chosen to cover Vice President Mike Pence. All the major mainstream media outlets were represented in the pool, as well as several Leftmedia organizations such as BuzzFeed and the Huffington Post, who share the Washington Post’s anti-conservative bias. But the inclusion of Fred Lucas, a reporter for the Heritage Foundation-owned Daily Signal, sparked howls of outrage. Oh, the humanity. The Post, which became practically unhinged in its anti-Trump coverage in the last year, essentially lumped the Signal in with what it said were “extremist or racist organizations.” Clearly, someone at the Post hasn’t actually been reading the Signal.

The growth of alternative news organizations, many openly holding unabashedly conservative perspectives, has long been eroding the monopoly the MSM used to hold. The MSM’s continued attempts to promote the lie of its “objective” reporting only serves to further reinforce Americans’ distrust in the media — trust is at historic lows.

This latest incident exposes the Post as little more than a roaring paper tiger. The MSM is in a turf war that they’re losing, because they’ve embraced an agenda of journalistic activism rather than objectivity. Instead of engaging honestly with the fact that every organization expresses a particular bias to one degree or other, they have sought only to promote the notion that they are the only legitimate purveyors of truth. Through the use of strawman tactics and labeling prejudice the MSM seeks to discredit alternate news organizations’ reporting rather than deal with the facts of the reporting.