On December 5, 1955, African Americans refused to ride the city buses in Montgomery, Alabama, to protest the segregation of seats. Blacks in the back, whites in the front. This protest marked the spark of the Civil Rights movement as it lasted just over a year, ending on December 20, 1955. It is regarded as the first large-scale U.S. demonstration against segregation. The U.S. Supreme Court eventually ordered Montgomery to integrate its bus system. A boycott has a specific goal in mind. A boycott isn’t merely about disagreeing with someone’s opinion. It requires a sacrifice from its participants — taking aggressive action, but accomplishing a greater good for others.

Fast-forward 65 years later.

Boycotting is one thing. Cancel culture is another. Cancel culture demands perfection of opinion. In other words, if your opinion doesn’t line up with the “culture,” then your thoughts are deemed dirty, disgusting, and damaging. If you violate these undisclosed “rules,” then you are vilified, dominated, harassed, and bullied. This narcissistic culture is by nature pretending to have some sort of moral high ground by which its purveyors hurl insults at others to control them.

A tweet from Alexandria Ocasio-Cortez is illustrative:

“Oh look, it’s the sound of me Googling ‘how to make your own Adobo.’”

Igor Volsky tweeted: “The CEO of @GoyaFoods is at a White House event saying we’re ‘blessed to have a leader’ like Trump. Make your shopping decisions accordingly.”

The cancel culture believes:

1. I can say whatever I want, but you can’t say whatever you want.

2. You don’t need to think because I think for you.

3. Two wrongs make a right.

But here’s the antidote to cancel culture in three words: “I’m not apologizing.”

The chief executive of Goya Foods, Robert Unanue, said that he would not apologize for his previous statement that the U.S. is “blessed” to have President Trump as a leader.

The CEO said of America, “It’s such an honor and such a blessing to be here in the greatest country in the world, the most prosperous country in the world, and we continue to grow. That’s what we’re here to do today.” He went on to say, “Today, it gives me great honor — and by the way, we’re all truly blessed at the same time to have a [leader] like President Trump, who is a [builder], and that’s what my grandfather did. He came to this country to build, to grow, to prosper. We have an incredible builder, and we pray. [We pray] for our leadership, our president, and we pray for our country that we will continue to prosper and to grow.”

Did you hear that? A man. An American. An unapologetic Patriot. Unlike so many that get bullied by cancel culture, Unanue was not going to cower to the pressure. I hope people like Drew Brees and the rest of the crumbling conservative crew will take a page out of his book. He told “Fox & Friends,” “It’s suppression of speech. In 2012, I was called by Michelle Obama to Tampa and they wanted the African American community and the Hispanic community to eat more nutritionally. They called on us as the most recognized Hispanic brand in the United States and I went. You’re allowed to … praise one president, but not allowed to make a positive comment [about Trump]. All of a sudden that’s not acceptable.” He said, “It’s a double standard.”

I love when the cancel culture gets put in its place. The cancel culture won’t win if we do our part. What can we do? Parents, don’t spoil your children. Teach them personal responsibility. Teach them how to value the small things in life and be grateful. This way, they won’t covet what others have and feel they are entitled to the things of others. End cancel culture one house at a time.