Did you know? The Patriot Post is funded 100% by its readers. Help us stay front and center in the fight for Liberty and support the 2024 Year-End Campaign.

December 18, 2008

What Ford is Doing Right

DEARBORN, Mich. – Designed by architects from Skidmore, Owings and Merrill, the Chicago firm that created many icons of postwar modernism, Ford’s headquarters building has the sleek glass-and-steel minimalism that characterized up-to-date architecture in the 1950s, when America was at the wheel of the world and even buildings seemed streamlined for speed. Ford’s building opened in 1956, a peak of American confidence – one year before Sputnik shook Americans’ faith in their technological supremacy and the Edsel shook their faith in the acumen of corporate America grown slothful from complacency.

Today the building is home to high anxiety. Yet CEO Alan Mulally, a boyish 63, seems preternaturally pleased, in spite of his recent participation in Congress’ ritual pillorying of the leaders of the so-called Big Three auto companies. Ford took a full measure of the abuse for the failures of “Detroit,” while asking for none of the money urgently sought by General Motors and Chrysler, aka the “Too Big One, and a Fraction.”

Twenty-seven months ago, Mulally, who probably thought he had seen the worst that events could throw at his business career, came to Ford from Boeing. There, when civilian aviation became collateral damage of 9/11, he presided over downsizing the work force from 127,000 to 52,000. One of his first moves at Ford was one of the great gambles in U.S. business history: He borrowed $23.5 billion, most of it secured by almost all of Ford’s assets, even including the intellectual property in the company’s blue oval logo. Today, Mulally says “Ford would have adequate short-term liquidity” even if throughout 2009, industry sales levels were worse than in October 2008. That is why Ford is not asking Congress for money. It is asking only for access to money if there should be what Mulally delicately calls “a significant industry event.”

By that he means GM filing for bankruptcy, which would, he believes, threaten many of the nation’s 3,000 parts manufacturers, which already are owed $13 billion from the three domestic companies. Ford uses 80 percent of the suppliers GM and Chrysler use, and 25 percent of Ford’s highest-volume dealers also own GM and/or Chrysler dealerships. That is why Mulally appeared like a good soldier before Congress with his GM and Chrysler counterparts as those two pleaded for cash to avoid bankruptcy.

Mulally says bankruptcy, which has become almost routine for airlines, would be fatal for a car company: Passengers will fly on an airline undergoing reorganization in bankruptcy because their tickets are short-term transactions, whereas customers cannot be confident that a car company in bankruptcy will be around to honor its warranties years hence.

While Mulally was at Boeing, where he was responsible for developing what became the very successful 777 aircraft, he brought to Seattle for consultation the Ford team that had made the Taurus the best-selling car in America for five years. It, however, became stale, was supplanted by Toyota’s Camry, and was discontinued in October 2006.

It has, however, come back and is being revamped as part of plans to build all the company’s products on a few “platforms” – powertrains, underpinnings, suspension systems. Many of these platforms are currently used in cars that are consistently profitable in the European, Asian and Latin American markets.

Having reduced its work force 50 percent in three years, by February Ford will have cut salaried personnel costs 40 percent. Most important, it is now on a path to prune, soon, almost half of what have been 76 nameplates. Having shed Aston Martin, Jaguar and Land Rover, it seems to be moving toward the sale of Volvo and of what remains of its reduced investment in Mazda. Soon the company will consist of Ford, Lincoln and – perhaps – Mercury, with consolidated dealerships (currently 3,790, down from 4,396 three years ago).

Total industry sales in America this year – about 10.5 million, down from 17 million in 2005 – are, on a per capita basis, the lowest since World War II. There is zero likelihood of industry sales sufficient for three U.S. companies to share them profitably with “transplants” – factories producing cars with foreign nameplates. A 1979 bailout enabled Chrysler to survive to be a problem today. It almost certainly will not survive.

So the task of the proposed “car czar” – silliness on stilts – would be to supervise the pruning of GM’s nameplates and dealerships. Anyway, the most qualified person for that ill-conceived and unenviable position already has a more promising job, as Ford’s CEO.

© 2008, Washington Post Writers Group
 

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the Tunnel to Towers Foundation, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.