Yesterday afternoon I received a call from one of our contributing authors after he left work and was driving north on I-95 just south of Washington, DC. He found it humorous that there was not a single vehicle in the southbound lanes — normally a parking lot of rush-hour traffic. Today, Weather.com and other “weather news” outlets are doing their best to excuse all the hype they stirred up over the great March blizzard. But the Daily Mail called winter storm Stella “The Blizzard that WASN’T,” while the New York Post declared “NYC Blizzard is a Dud.”

Fortunately, the DC media posted a “Snow Survival Guide” ahead of the two inches of slush that besieged the nation’s capital yesterday, so all food market shelves were denuded of milk and bread.

Of course the 24-hour weather prognosticators face the same profit pressure as the rest of the news recycling talkingheads — they are motivated, first and foremost, by market share and advertising revenues. In other words, because they have to meet revenue benchmarks, they incessantly hype news — everything is a crisis, stay tuned 24/7! Of course, there is rarely any national news that rises to the level of the media’s blizzard of hyperbolic and now-ubiquitous “ALERT” bulletins. But in all fairness, the weather prognosticators have the task of trying to predict something, while the rest of the MSM are constantly rehashing news about something past — ad nauseam.