Patriots: For over 26 years, your generosity has made it possible to offer The Patriot Post without a subscription fee to military personnel, students, and those with limited means. Please support the 2023 Year-End Campaign today.

June 10, 2022

Bidenflation Brings Shrinkflation

Companies are tackling 40-year-high inflation by trimming the size or quantity of the products they sell.

It’s an economic phenomenon not seen at this level in the U.S. in 50 years. The phenomenon is known as “shrinkflation,” and it occurs when companies downsize their products in an effort to cut costs. It may be most evident in food products, where the standard size of packaged goods suddenly gets smaller. For this and many other economic joys, we can thank Joe Biden.

Shrinkflation is yet another negative consequence of high inflation, which significantly raises a business’s production costs. Businesses seeking to remain competitive and avoid significantly raising sale prices simply shrink the size of individual products sold.

Thanks to Biden’s sky-high inflation rate, which is showing no signs of dropping anytime soon, businesses across the board have begun downsizing their products. Everything from Angel Soft toilet paper to Bounty paper towels to Gatorade to Doritos has been shrinking. Folgers coffee has decreased its canister amount, going from 51 oz. to 43.5 oz. The breakfast cereal Honey Bunches of Oats has downsized its standard box of cereal from 14.5 oz. to 12 oz., a decrease of 17%. Of course, the price of coffee and cereal has not decreased, with the result for the consumer being simply spending more for less.

Of course, companies don’t advertise the sudden product downsizing, likely assuming that many customers won’t notice the change. The Daily Mail reports, “When [Folgers was] confronted about the 7.5 ounce reduction per canister last month on social media, which should see a decrease of more than a dozen cups of coffee, the company cited a new, more efficient bean pressing technology as to why the cup count has not been changed.” That’s called blowing smoke.

Shrinkflation “proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation,” the Associated Press reports. “Global consumer price inflation was up an estimated 7% in May, a pace that will likely continue through September, according to S&P Global.”

The trouble is that the inflation-induced trend of shrinkflation rarely reverses. Companies “upsizing” their product sizing generally only occurs when inflation is low and market competition pushes businesses to either lower their prices or increase the amount of product per package.

It can’t be stated enough — Biden and his administration’s leftist policies targeting fossil fuels have been the primary contributing factor for both the high price of gas as well as the high inflation rate. That and flooding the economy with colossal amounts of money. And yet all Biden and his administration have done is blame everyone and everything else for the fact that his policies are failing the American people.

Start a conversation using these share links:

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!

The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)


“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2023 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.