Last week, we told you about an ad from the Brady Campaign to Prevent Gun Violence. In response to NRA retellings of famous fairy tales so that characters with guns proved safer than without, the Brady Campaign made one with Alice in Wonderland shooting herself in the face. But they weren’t done.

In their latest ad, Michael Darling shoots Peter Pan. “Over one-third of all American households have a gun,” warns a narrator. “Ask your neighbor, ‘Is there a gun where they play?’ Asking saves kids.”

So we’ll restate our case: In so far as this reminds all gun owners that safety is paramount, or that all parents of any stripe should cover the subject with their kids, this is all fine and good. But the vast majority of gun owners are safety conscious, despite what the Brady Campaign implies. For example, an experiment in February revealed that kids whose parents own guns do know what to do with them — don’t touch them and tell an adult — while kids in gun-free households didn’t fare so well. Of course, the Brady ad specifically aims to rebut the NRA, but had the Darling kids been through the NRA’s Eddie Eagle Gun Safe Program, Michael would have known what to do when he found a gun.