The Democrat Party brand, in the eyes of a sizable and growing number of Americans, is effectively mud. Donald Trump rose from the ashes of a 2020 election defeat to take back residence at 1600 Pennsylvania Ave, even after Democrats and the Biden administration waged a concerted lawfare campaign against him. He has left the Democrats broken and listless.

The fact of the matter is that Trump beats them at their own game. And in so doing, he is nearly single-handedly moving an entire nation in his direction. His America First policies have exposed and disrupted the Democrats’ anti-American agenda so much that they have been left scrambling for cover while attempting to find some popular issue on which the president has not already staked out the majority position.

As an aside, this is why populism is so difficult to challenge as a political movement, as it inherently aligns with the views of the masses.

That said, though they are in great disarray, the Democrats are far from dead — at least not yet.

This week, the Democratic National Committee convened in Minneapolis, Minnesota, for a party powwow, aiming to reset and refocus ahead of next year’s midterm elections.

Democrats have some pretty sizable challenges to address, not the least of which is the fact that Republicans are outpacing Democrats in recruitment numbers, a reality that DNC Chair Ken Martin acknowledged, saying the party has “work to do, for sure.” They do indeed.

However, the question of why so many Americans are abandoning the Democrat Party, and why so many younger Americans are joining the Republicans, is seemingly still being avoided.

For example, one DNC member from California, Michael Kapp, believes the Democrats have fallen behind Republicans in registering voters because “we’ve abandoned partisan voter registration for a very long time, and it’s no surprise that we’re not only losing elections, but we’re also losing voters.” Really? When seemingly every single major cultural institution leans left and promotes the Democrats as the only morally forward-thinking party that actually cares about people, is it really true that the Democrats’ voter registration drives have been “nonpartisan”? Please.

A Texas DNC member, Andre Treiber, claims the party is near the end of a “rebuild phase,” while noting that the party “definitely has a brand issue, and I think that is what so many people here this week care a lot about fixing.”

Martin seems to share this view. “I think the greatest divide right now in our party, frankly, is not ideological,” he explained recently. “The greatest divide is those people who are standing up and fighting and those who are sitting on the sidelines.” Wow — that’ll motivate the base. The problem is just those lazy bench warmers.

So, after months of licking their collective wounds and taking a “deep dive” into why they were trounced by Trump and the Republicans in 2024, Democrat leaders have narrowed the problem down to branding and low motivation to participate.

Demonstrating that party leadership still doesn’t understand the issue, the DNC opened its annual summer meeting with a “land acknowledgment.” Lindy Sowmick, who self-identifies as an “Indigenous queer woman” and is a member of the Minnesota Democratic-Farmer-Labor Party, led the attendees in the following recitation: “The DNC acknowledges and honors the Dakota Oyate — the Dakota people — who are the original stewards of the lands and waters of Minneapolis. The Dakota cared for the lands, lakes, and the Wakpa Tanka — the ‘Great River,’ the Mississippi River — for thousands of years before colonization. This land was not claimed or traded — it’s a part of a history of broken treaties and promises. And, in many ways, we still live in a system built to suppress Indigenous peoples’ cultural and spiritual history.”

That’s just so relatable to the average American voter.

Indeed, the problem is the Left’s doubling down on the Marxist-based woke ideology of Diversity, Equity, and Inclusion, which the DNC continues to unquestioningly affirm. DEI is inherently anti-American because it eschews and undermines meritocracy. It’s why Democrats object to Trump’s “America First” polices. It’s why so many Democrat leaders favor illegal aliens over American citizens. It’s why Democrats continue to smear the country as “systemically racist.”

Because Democrats continue to elevate and promote the most fringe positions such as “transgendersim” over and against the views of the vast majority of the American public, they find themselves further and further from the mainstream middle.

Rebranding, without actually changing their views on all these far-left policy positions, is akin to putting lipstick on a pig. Or maybe the better metaphor is taking Uncle Herschel off the Cracker Barrel logo. It will not make the party more popular. In truth, it sounds like a tactic to deceive voters rather than actually win them over by presenting logical, good-faith arguments.