Political Editors / May 3, 2016

The Trump Effect on Network Ratings

CNN is quickly gaining on frontrunner Fox News.

The question as to the whether the peculiar relationship Fox News has with Donald Trump has affected network viewership is becoming clear in the ratings after months of primary election coverage. This combined with some major overhauls at CNN means Fox is on the cusp of losing its years-long stronghold on news and reporting. According to The Wall Street Journal:

> Since the start of the year, when the primary season began in earnest, CNN’s prime-time audience has more than doubled to 435,000 viewers a night in its target demographic of 25- to 54-year-olds, according to Nielsen. After years of weak ratings, the network is nipping at the heels of Fox News, the longtime ratings leader in cable news, whose prime-time audience has grown 42% to 450,000 viewers, and is roughly doubling the audience of MSNBC, the weakest of the three major cable news channels. which is up 73% at 225,000.

Furthermore, CNN reports that it “ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001).” Even more amazingly, CNN president Jeff Zucker conjured up the courage to make this eyebrow-raising concession: “I think it was a legitimate criticism of CNN that it was a little too liberal.” That’s an understatement of the millennium, and it goes without saying that any network without pinheads like Piers Morgan and Candy Crowley is automatically better. Still, his candid admission helps explain the network’s recent success.

Zucker added, “We have added many more middle-of-the-road conservative voices to an already strong stable of liberal voices. And I think that we are a much more-balanced network and, as a result, a much more inviting network to a segment of the audience that might not have otherwise been willing to come here.” One need not look any further than Nielsen ratings for proof the strategy is working. Trump’s following is not exactly on good terms with Fox News, despite the regular presence of sycophants like Sean Hannity and Ann Coulter, which gives CNN a good opportunity to recruit additional viewers. CBS CEO Leslie Moonves said recently of Trump’s candidacy, “He may not be good for America, but he’s damn good for CBS.” Not for Fox though!

Start a conversation using these share links:

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2022 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.