Political Editors / Mar. 19, 2018

Study Confirms Facebook's Leftist Bias

Facebook's recent algorithm change is designed to limit and censor conservative news content.

A recently released study confirms what many conservative sites have observed — that Facebook’s “trusted source” algorithm is biased against their content and has dramatically and negatively impacted their traffic.

The research noted the following example of Facebook’s blatant leftist bias:

Case in point: Two rival publishers in New York City, the New York Post and the New York Daily News, are similar in many ways, except for their editorial slants. The Post is well-known as a right-leaning outlet, whereas the Daily News has an established left-leaning slant. For example, the Daily News recently ran a headline after the Parkland shooting that read, “Brave Florida survivors plan day of action for gun sanity and to call out ‘blood on hands’ of NRA puppets.”

Headlines like that garnered the Daily News a 24.18 percent increase in traffic from Facebook, while the right-leaning Post’s traffic dropped 11.44 percent in the same time period.

Using the excuse from Russia’s 2016 election meddling, in which Facebook was singled out for failing to prevent “fake news,” Mark Zuckerberg and company have taken the opportunity to limit and censor conservative news, while promoting left-leaning news sites and stories. Former NBC and CNN anchor Campbell Brown heads up Facebook’s news partnership team. At a recent tech and publishing conference, Brown expressed Facebook’s intent to push its own internal bias. “This is not us stepping back from news,” she said. “This is us changing our relationship with publishers and emphasizing something that Facebook has never done before: It’s having a point of view, and it’s leaning into quality news. … We are, for the first time in the history of Facebook, taking a step to try to define what ‘quality news’ looks like and give that a boost.”

This study corroborates the findings of an analysis done by The Outlet, which concluded, “Conservative and right-wing publishers … were hit the hardest in the weeks following the announcement, with Facebook engagement totals for February dropping as much as 55 percent for some, while the engagement numbers of most predominantly liberal publishers remained unaffected.”

While this confirmation of leftist bias may seem like old news, it’s helpful to garner more data to support the anecdotal evidence that we in our humble shop have observed. Below is a video featuring Ben Shapiro offering some helpful tips to work around Facebook’s biased censors.

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