December 5, 2019

Exercising That ‘Triggered’ Muscle

A commercial for an exercise bike has America’s feminists outraged. Again. Still.

Did you hear the one about the exercise-equipment company that made an ad for its product and everyone got angry? In our day and age, when everything is political, it’s no surprise to see the perpetually aggrieved feminists go after this commercial for daring to show a woman enjoying her husband’s gift of an exercise bike. Down with the patriarchy!

If you made it through the 30-second spot above without losing your mind, you might just be a … normal person. Yet somehow “Pelaton” has become a word more Googled than impeachment, because leftists are outraged that (A) a man would dare to buy an already thin woman an exercise bike, and (B) the woman would have the gall to thank him for it. The ad is supposedly “sexist” and “dystopian” and “disturbing” and “creepy” and “bizarre,” among other things.

Matt Walsh hilariously opines, “Why is the wife excited about her Peloton bike? Well, because she’s a character in a Peloton advertisement. It would be quite a bit stranger if she reacted with a polite smile and a look of disappointment in her eyes. This, again, is an advertisement for a product. The people featured in advertisements are typically way more psyched about the advertised product than any normal human would be. Have you ever seen how people act in Pepsi commercials? Contrast that with how you actually respond when you order a Diet Coke and the waiter says, ‘We don’t have Coke products. Pepsi okay?’ No, Pepsi is not okay. Unless you’re being paid by a marketing company to pretend it is.”

The company’s stock plummeted on the controversy, but we’re not sure why. You can’t buy this kind of attention and we have no doubt Peloton will sell more than a few bikes.

In other BREAKING news, commercials are weird. Apparently, this is just dawning on a swath of the American population.

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.