Patriots: For over 26 years, your generosity has made it possible to offer The Patriot Post without a subscription fee to military personnel, students, and those with limited means. Please support the 2024 Patriots' Day Campaign today.

December 18, 2017

This Is Your Brain on Social Media

A disturbing paradox of social networking is the way it turns isolation into a distortion of community: fake society.

It has been widely noted that Donald Trump is a man of bad character: a bullying narcissist with a shaky connection to truth. It has also been widely noted that Trump is addicted to social media — in his case, Twitter.

Could the two be connected?

Bad character is as old as mankind, of course; the Internet is considerably younger. Where human behavior is concerned, however, things can always get worse. What the digital revolution has done for commerce, research, and navigation has been wondrous. But its impact on civil society and social interaction has been poisonous.

This is not an original observation, but some of the people making it might surprise you.

Former Facebook executive Chamath Palihapitiya told business students at Stanford last month that he feels “tremendous guilt” for his role in developing the global social network. “We … created tools that are ripping apart the social fabric of how society works,” he said. “The short-term, dopamine-driven feedback loops that we have created are destroying how society works. No civil discourse; no cooperation; misinformation; mistruth.”

A few weeks earlier, another digital pioneer — Facebook’s founding president, Sean Parker — expressed similar worries. Social media sites grew powerful by “exploiting a vulnerability in human psychology,” Parker said. They were designed to “consume as much of your time and conscious attention as possible” — to get users hooked on Internet sharing that grows more irresistible with each new comment, “like,” and retweet. Parker too spoke of the brain chemistry that makes Facebook, Instagram, Snapchat, Twitter and similar platforms so addictive: the “little dopamine hit” of pleasure that people experience when they talk about themselves.

The Internet didn’t invent the human propensity for self-disclosure or the neurochemistry that rewards it. But smartphones and social media put it on overdrive.

In face-to-face conversation, people devote 30 to 40 percent of their speech to communicate personal feelings or experiences, Harvard researchers found in a 2012 study. On social media, the figure soars to 80 percent. Interactions on social sites thus trigger a dopamine rush far more consistently than traditional communication — and getting that rush requires less effort. Click a button, upload a selfie, fire off a tweet, share a post: Digital media get the brain to release the chemical reward we subconsciously crave as no previous communication format ever has.

In so doing, sites like Facebook are normalizing unhealthy behavior with alarming speed. Most obviously, they promote a culture of relentless narcissism and a persistent hunger for flattery.

“Fifteen years ago,” writes Taylor University professor Zack Carter in Psychology Today, “if you were to take your Nikon CoolPix camera … and begin taking photographs of yourself, sending them to your friends and family every day, you’d be labeled some sort of a lunatic.” But with the spread of smartphones, selfie culture has become ubiquitous. The obsessive posting of self-images has turned millions of Internet users into the paparazzi of their own celebrity.

Likewise the compulsive sharing of every stray thought and banal activity.

“Twitter is the medium of Narcissus,” laments technology critic Nicholas Carr in Utopia Is Creepy, his newest book. “Not only are you the star of the show, but everything that happens to you, no matter how trifling, is a headline, a media event, a stop-the-presses bulletin.” With each dopamine squirt, social media reinforce the desire to keep coming back for more.

A disturbing paradox of social networking is the way it turns isolation into a distortion of community: fake society. “Being online means being alone,” Carr remarks, “and being in an online community means being alone together.”

That is not a prescription for social or emotional health. Fueled by the need for stimulus, appealing to an attention span that keeps shrinking, the fake social media community treats its members harshly, with constant eruptions of public shaming and anger and divisiveness. Facebook and its ilk exacerbate the innate tendency to see other people’s grass as greener (and other people’s selfies as more attractive). Surveys routinely find that large swaths of social media users feel unhappy and inadequate when they compare themselves to others. But they’re addicted to those dopamine shots, and keep coming back for more.

Not surprisingly, the generation that has grown up with smartphones and social media is the one paying the heaviest price.

Young people born since 1995 — the cohort that psychologist Jean Twenge calls iGen — are less independent and more emotionally vulnerable than the generations that preceded them. Poring through the data, Twenge finds iGen teens to be unusually lonely and dislocated. Since 2011, she reports, large national surveys of college and high school students document sharp growth in loneliness and depressive symptoms, and marked declines in feelings of happiness and life satisfaction.

“The results could not be clearer,” writes Twenge. “Teens who spend more time than average on screen activities are more likely to be unhappy, and those who spend more time than average on nonscreen activities are more likely to be happy.” Is it any wonder that many Silicon Valley chieftains send their kids to schools that make a point of not using the Internet?

Like the president, tens of millions of Americans are addicted to their smartphones and social media feeds and have no intention of giving them up. My hunch is that that will change — but only gradually, as the damage we’re doing to ourselves becomes undeniable. Not so long ago, mainstream America smoked cigarettes. Eventually most Americans kicked the habit.

Nicotine lost its grip. Let’s hope dopamine will too.

Jeff Jacoby is a columnist for The Boston Globe.

Who We Are

The Patriot Post is a highly acclaimed weekday digest of news analysis, policy and opinion written from the heartland — as opposed to the MSM’s ubiquitous Beltway echo chambers — for grassroots leaders nationwide. More

What We Offer

On the Web

We provide solid conservative perspective on the most important issues, including analysis, opinion columns, headline summaries, memes, cartoons and much more.

Via Email

Choose our full-length Digest or our quick-reading Snapshot for a summary of important news. We also offer Cartoons & Memes on Monday and Alexander’s column on Wednesday.

Our Mission

The Patriot Post is steadfast in our mission to extend the endowment of Liberty to the next generation by advocating for individual rights and responsibilities, supporting the restoration of constitutional limits on government and the judiciary, and promoting free enterprise, national defense and traditional American values. We are a rock-solid conservative touchstone for the expanding ranks of grassroots Americans Patriots from all walks of life. Our mission and operation budgets are not financed by any political or special interest groups, and to protect our editorial integrity, we accept no advertising. We are sustained solely by you. Please support The Patriot Fund today!


The Patriot Post and Patriot Foundation Trust, in keeping with our Military Mission of Service to our uniformed service members and veterans, are proud to support and promote the National Medal of Honor Heritage Center, the Congressional Medal of Honor Society, both the Honoring the Sacrifice and Warrior Freedom Service Dogs aiding wounded veterans, the National Veterans Entrepreneurship Program, the Folds of Honor outreach, and Officer Christian Fellowship, the Air University Foundation, and Naval War College Foundation, and the Naval Aviation Museum Foundation. "Greater love has no one than this, to lay down one's life for his friends." (John 15:13)

★ PUBLIUS ★

“Our cause is noble; it is the cause of mankind!” —George Washington

Please join us in prayer for our nation — that righteous leaders would rise and prevail and we would be united as Americans. Pray also for the protection of our Military Patriots, Veterans, First Responders, and their families. Please lift up your Patriot team and our mission to support and defend our Republic's Founding Principle of Liberty, that the fires of freedom would be ignited in the hearts and minds of our countrymen.

The Patriot Post is protected speech, as enumerated in the First Amendment and enforced by the Second Amendment of the Constitution of the United States of America, in accordance with the endowed and unalienable Rights of All Mankind.

Copyright © 2024 The Patriot Post. All Rights Reserved.

The Patriot Post does not support Internet Explorer. We recommend installing the latest version of Microsoft Edge, Mozilla Firefox, or Google Chrome.