In the ongoing showdown between cake bakers and the Rainbow Mafia, a homosexual pastor in Austin, Texas, accused Whole Foods of decorating a cake with a slur degrading the “LGBT community.” Jordan Brown asked for the store’s cake decorator to write “Love Wins,” the prevailing slogan of the same-sex marriage crowd, across the top of the cake. According to a video Brown created, the decorator decided to add the word “Fag” to the confectionery. Brown claimed he didn’t see the offending message when he bought the cake, only discovering it when he arrived at his car. Instead of taking the cake back, however, Brown brought it home. After receiving an unsatisfactory reply from the store, the man decided to sue the store for discrimination. As The Washington Post notes, Brown belongs to the Austin Gay and Lesbian Chamber of Commerce, an organization whose mission is “keeping gay money within the gay-supportive community.”

Quickly, people started calling Brown’s accusation a hoax. The color of the frosting and handwriting between the phrases “Love Wins” and “Fag” were different, for one. Then Whole Foods responded. “After a deeper investigation of Mr. Brown’s claim, we believe his accusations are fraudulent and we intend to take legal action against both Mr. Brown and his attorney,” the company said in a statement. It even released surveillance video of Brown’s purchase, and noted that the person who decorated Brown’s cake “is a part of the LGBTQ community.”

If Brown pranked himself, it only highlights attention-seeking narcissism, which is pervasive in the community of people with the gender disorientation pathology.