In many areas throughout the United Kingdom, ads for assisted suicide line the walls of Underground stations promoting the idea that choosing a “merciful death” should not only be an option but is something to be celebrated and encouraged. The individuals at the center of these marketing pieces give the appearance of being happy. This “happiness” is demonstrated by ad models wearing pretty pajamas and dancing in a beautiful kitchen alongside the quote, “My dying wish is that my family won’t see me suffer and I won’t have to.”

Dignity in Dying, the organization behind the pro-death campaign, seemed to believe that these billboards would change people’s minds on the idea that their seriously ill loved ones should be legally allowed to choose the date and method of their own death. Evidently, rebranding such a shocking concept is all people need to shift their views on the shocking proposal from depraved to moral. Many have expressed their disgust and disagreement with the pro-death camp by vandalizing the ads, but the effort to shoehorn this practice into people’s lives as normal is becoming more determined.

The debate over assisted death has been really roiling in the UK since early November 2023. The Terminally Ill Adults (End of Life) Bill was introduced to allow those with life-ending illnesses to choose whether to continue living with their condition or opt for the “merciful” alternative of peacefully leaving this earth.

However, the sentiments amongst many in Britain’s Parliament on what has been an issue of debate for several weeks is that promoting the choice to end one’s own life, assisted or not, is a dark hole that no society should be going down. Making light of such a heavy matter is inappropriate and offensive.

The anti-death side contends that the gravity of this topic warrants a well-thought-out discussion on both sides. The aggressive attempts to sway the public by painting the choice of death as being the same as celebrating any other milestone in life undermines the goal of making sure the law is geared toward genuine compassion. The euphoric nature of the advertisements is a blatant attempt to normalize a warped practice and desensitize the public to a twisted cause.

A spokesperson for Care Not Killing, an organization that is campaigning against the push for assisted dying, commented on the ads: “Given the importance of this debate, the speed that it is being pushed forward and the very significant problems with the draft legislation that would lead vulnerable people to feel like a burden and end their lives prematurely, especially when our NHS and palliative care are in crisis, we have been encouraging our many supporters to contact their elected representatives.”

Alistair Thompson, also from Care Not Killing, expressed his concerns. “Changing the law would pressure vulnerable people to end their lives prematurely,” he warned while giving the idea to those who are already struggling that they are nothing but a burden.

The troubling aspects of this issue do not end there.

A Georgia newspaper reports that there are “nearly 19,000 Death Cafes in 90 countries across Europe, North America, Australia, and Asia.” Live Actions describes the purpose of this project: “At Death Cafes, end-of-life doulas lead participants in navigating their feelings about death — including after a loved one has killed himself or herself through assisted suicide or euthanasia.”

One participant in a cafe shared her experience of watching a close friend choose and carry out her own assisted death. “She will be sorely missed,” she said, “and I am happy for her in a weird way. She was suffering, but she made it really comfortable for everybody.” The woman went on to insist that the choice of her friend gave her “control of a body that wasn’t functioning for her anymore.”

Another worrying trend of the death cult agenda that seeks to dehumanize and suppose a soulless society is the fact that many are now throwing death parties. Friends and family choose to participate in the assisted death of their loved one by having a celebration so that their friend or family member can take their last breath in the presence of those who love them.

Hoping to help people see the ethical ramifications of what we are doing to ourselves by establishing assisted death — and celebrating this choice as part of our repertoire of accepted and moral medical practices — National Review’s Wesley Smith argues that participating in one of these “parties” does not leave us blameless. “By attending a suicide party or ceremony, we validate the decision and, in so doing, become complicit in that death,” he says (emphasis his). “This matters because even the most ill suicidal persons can, with proper prevention interventions, change their minds. By supporting the suicide choice, we may be robbing our loved one of a last chance at further life that he or she might have found satisfying and worth living.”

We cannot pretend that promoting and lauding the ending of human life will lead to anything but a further slipping down the proverbial slope into more dehumanization and darkness. No civilization can thrive and prosper when evil is said to be good, and good is called evil; where suicidal death is celebrated instead of mourned.