Jordan Brown, the homosexual Austin, Texas, pastor who conjured up a faux narrative about receiving a cake at Whole Foods with a derogatory term written on it in icing, withdrew his lawsuit against the company Monday. The move comes about a month after video evidence emerged that discredited his claims. It was a “hate crime” that simply didn’t happen.

Brown announced, “Today I am dismissing my lawsuit against Whole Foods Market. The company did nothing wrong. I was wrong to pursue this matter and use the media to perpetuate this story. I want to apologize to Whole Foods and its team members for questioning the company’s commitment to its values, and especially the bakery associate who I understand was put in a terrible position because of my actions. I apologize to the LGBT community for diverting attention from real issues. I also want to apologize to my partner, my family, my church family, and my attorney.”

Hot Air’s Ed Morrissey wonders, “What was the point of this exercise, anyway? Perhaps Brown wanted to make himself the new leader for activists in the Austin community. Instead, he’s now the latest in a long line of hate-crime hoaxers, a trend that has gotten so bad that it might make for a bigger market for lawyers than actual hate crimes.”

Whole Foods wrote in a statement shortly thereafter, “We’re very pleased that the truth has come to light. Given Mr. Brown’s apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members.”

We can think of a few reasons. But evidently Whole Foods wants to overlook this little stunt to avoid further tarnishing the “LGBT community’s” reputation. The Rainbow Mafia is a terrible enemy to make.

(Edited.)