Dumping 'The Few, The Proud'
Is the Marines recruitment slogan not inclusive enough?
Lt. Col. John Caldwell, a spokesman for the Marine Corps Recruiting Command, said that the Marine Corps is looking into the possibility of changing its 40-year-old recruiting slogan, “The Few, The Proud, The Marines.” He stated, “‘The Few, The Proud’ does a great job of distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist.” Caldwell said that the new slogan would be based on three concepts of “fighting self-doubt to become a Marine, fighting the nation’s battles and fighting for what’s right in our communities.”
As the old adage says, “If it ain’t broke, don’t fix it.” This trial balloon raises the question: What is the primary motivation for seeking a slogan change that has been highly successfully for decades? This is yet another instance of Barack Obama and NavSec Ray Mabus infusing their leftist social engineering onto military ranks. With recent examples of a plethora of “gender confusion” guidelines and this week, the Air Force’s new diversity-based demographic standards, perhaps the USMC’s new “progressive” social justice warrior slogan will be, “The Touchy, The Feely, The Marines.”