Target’s True Target — Your Child’s Identity
“Good business decisions”? A “great thing for our brand”? “The right thing for society”?
Famously and ironically pointed out by former President Barack Obama during his 2009 inauguration, “Elections have consequences.”
This quote has been used numerous times since then to point to failed policies and weak politicians that have led to a lower standard of living, failed educational standards, illegal immigration issues, high crime rates, and countless problems that leave voters holding the bag when dealing with the consequences.
However, in a day and age when literally everything has become a means of making a political statement — from where you buy your socks to the state you live in — we are learning that we are not only voting with our ballots but with our dollars.
Just a few weeks ago, on what will go down as a momentous day in Bud Light history, Dylan Mulvaney sat down with an armful of the brand’s beer cans to celebrate his “365 days of girlhood.” In response, Americans came together to send an anti-woke message to Bud Light and any other corporation that chooses to push woke ideology into every facet of American life — we can and we will counter their political statements in business with a political statement in transaction.
Since then, Bud Light has continued to plummet in all areas of business, from revenue to market value to product demand. Weeks later, the company can’t get even past loyal customers to take its product for free. That’s saying a lot, as rampant theft is sweeping through all major U.S. cities, and even thieves don’t want to be seen pilfering this product.
The future of this brand is uncertain, to say the least, as it is unclear if the public will ever offer the opportunity to recover.
Consumers have taken their hard-earned money elsewhere, withholding their support of a company that chose to push ideas that do not align with their personal values. It’s solid proof that a boycott can have an absolutely devastating and irreversible affect on an entire corporation.
So, you would think that companies on the outside looking in would think twice about doing the same as Bud Light.
However, Target not only did not seem to get that memo, but its decision-makers have also been significantly more aggressive than a TikTok video featuring a singular controversial character.
With the upcoming “Pride Month,” Target decided to not only release an entire clothing and accessory collection geared toward celebrating LGBTQ but to put these items on display at the front and center of every store. The message is loud and clear: Target does not believe that its customer base has the will or the discipline to give it the Bud Light treatment. Also, it came to light that several accessories included in this collection came from an intentional partnership with a self-proclaimed Satan-worshipper based in the the UK whose Instagram account and product brand fall under the name “Abprellan.” Amongst the items from the Etsy-shop owner is a pin that says “Satan Respects Pronouns” displayed on the head of the demon Baphomet, and another of a guillotine with the words “Homophobe Headrest.”
Target CEO Brian Cornell dismissed the backlash against the woke direction of corporate America, saying, “I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand.”
Interesting choice of words considering these same business decisions may end up being the end of Bud Light.
This position from Target’s CEO on the issue might seem surprising — until digging further into who is truly influencing the alliances of this company. The risky decision to double down on this commitment to the LGBTQ mob likely stems from the fact that Target is not only in the business of selling Pride Month clothing (as it has openly done for over a decade at this point) but it also donates to and bolsters an organization called the Gay, Lesbian, and Straight Education Network, or GLSEN.
GLSEN dedicates its time, energy, donations, and resources to facilitate gender transitions in schools for children, providing instruction on how to keep these transitions a secret from parents. It also helps infuse gender ideology into every subject in K-12 schools, and it funds legislation protecting the predatory practices of activist teachers, counselors, and doctors to be able to push children down this path, with little to no parental involvement whatsoever.
Target reportedly has not only proudly donated over $2 million dollars to this organization, but, according to Fox News, it has been exposed that the vice president of Brand Marketing at Target, Carlos Saavedra, is the treasurer for this anti-parent, pro-child-mutilation, groomer-protection group.
What this means for consumers who believe that children are not mentally, psychologically, or emotionally mature enough to commit to a certain “identity,” or to choose to sterilize their bodies at their young age, is that every time you choose to purchase home decor, clothing, or food for a family dinner from Target, you are simultaneously funding the very movement and policies that you are fighting your local woke school board to eradicate from the education system.
When businesses such as Target, Kohl’s, The North Face, and other woke enthusiasts choose to abuse the reliance families have on their stores by forcing customers to support their causes with every purchase of items they need in their homes, they have firmly indicated that they can no longer be trusted.
Target has officially shifted from being one of the world’s largest retailers to one of the world’s largest far-left activist organizations.