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April 12, 2023

Transgenderism in Marketing and Governance

Why do leftists think stuffing it down our throats will work?

Like with black voters, Democrats believe that they own women.

Why use a gender-confused man to sell products to women? Some have suggested that people are entertained by freak show performers and that this womanface is a modern day equivalent. Others have suggested that marketers believe transgenderism captures the cultural zeitgeist. The more woke ones also sincerely believe that they are educating the consumer on what are actually the best ideas to have.

Just look at Bud Light’s VP of marketing, Alissa Heinerscheid. Bud Light is now being advertised by TikTok influencer Dylan Mulvaney, who is a gender-confused man. When offering her reasoning behind the ad, Heinerscheid said: “I’m a businesswoman. I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline. It’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.’”

So what does she decide to do? She decides to use the diversity, equity, and inclusion (DEI) trope. Heinerscheid continued: “Inclusivity, it means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men. … We had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”

In other words, she wanted to use transgenderism as a way to “elevate” the brand from its “toxic masculine” clientele. Who’s gonna tell her the problem isn’t the clientele, it’s the product? With the explosion of craft beers, people have access to better products. “Elevate” should have meant make better beer.

Bud Light is not the only company to use Mulvaney or other transgender individuals to sell products. Hershey used Fae Johnstone (another male identifying as a female) to promote Women’s History Day in Canada. Jack Daniel’s used drag queens to sell its product. We are inundated with this ideology and its adherents. Companies want to make money, but woke corporate heads are more concerned with spreading the religion of transgenderism by making it inescapable. It also prompts a question: Just how many are using transgenderism as a DEI virtue signal, and how many are true believers?

However, it’s not just the corporations that are intent on pushing this agenda on the public at large. The government and the media seem to be delighting in allowing the transgender activists to sow chaos and provoke those who are against their ideology. Some see it as a new civil rights movement. A more sinister explanation is that the Biden administration is interested in destroying all the institutions and enshrining its own political power. It doesn’t care who it devastates in the process.

Scariest of all, both the corporate and government institutions are using the gender cult to attack the remaining strongholds of resistance to their radical cultural agenda. They are openly allowing attacks on the religious. They are encouraging violence against any dissenters and happily twisting the narrative so that the trans activists or transgender-claiming individuals are painted as the victims.

They are using reverse cognitive behavioral therapy to mold and mess with the vulnerable. They use those already confused and struggling with gender identity as pawns that they throw aside when they have outlived their usefulness.

Corporations and the Biden administration are content to throw this agenda down everyone’s throats in spite of the increasing concern over its bad influence.

The “why” question — Why are they pushing this agenda down our throats? — has little to do with the public at large but everything to do with power and influence.

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