Perhaps the greatest lie ever told by Planned Parenthood is that it does what it does because it cares about people. Perhaps some misguided people who work for Planned Parenthood do earnestly want to help people, but the overall theme of the abortion mill from its inception is to prey on the vulnerable and be a scourge of society. Now, Planned Parenthood — which has started advertising that it will supply puberty blockers — is looking to add the gender confused to its list of victims.

Planned Parenthood was founded with the destruction of others as its purpose. Its founder, Margaret Sanger, was a eugenicist. Her vision for creating these abortion clinics was at least in part to exterminate babies of color. Sickeningly, she thought the purging of black people would bring about a more perfect human race. She wrote about this in her book The Negro Project, which advocated for “the gradual suppression, elimination and eventual extinction, of defective stocks [black Americans] — those human weeds which threaten the blooming of the finest flowers of American civilization.”

Planned Parenthood’s leaders have been well documented in their willingness to sink to the depths of human depravity for a few extra dollars. Recall Deborah Nucatola, Planned Parenthood’s senior director of medical research, who was caught via undercover camera seeking baby body parts. Also recall that Planned Parenthood didn’t get in trouble — the reporters who broke the story did, thanks to then-California Attorney General Kamala Harris.

Planned Parenthood is perhaps the most dangerous because of its savvy marketing. Even its name sounds harmless, non controversial, and rolls off the tongue. That marketing bring us to the issue at hand: tricking gender-confused teens and their parents into buying puberty blockers. Here is Planned Parenthood’s advertising:

The video starts with a teen who has an actual medical condition: intersex. Intersex individuals are lumped in with LGBTQ as a justification for the T. But that’s shrewd marketing — start with an actual medical condition that needs medication to help with puberty complications like intersex and then neatly slide in gender dysphoria (a mental illness) and compare puberty blockers to medication prescribed to help people who are intersex. Planned Parenthood also makes the incredible false claim that puberty blockers are harmless.

Puberty blockers are definitively not harmless. They cause irreversible damage such as voice deepening, cardiovascular disease, osteoporosis, infertility, increased cancer risk, and thrombosis. Notice how none of these side effects was listed in the ad. Instead, this teen-targeted ad promises that they can stop puberty without consequences and that they are the ones who get to choose their gender. There is a literal rainbow in the ad; all it’s lacking is the Pied Piper in the background and a flying unicorn.

“Gender affirmation” is a big-bucks industry. Society is pressuring parents to bow to this ideology, and children’s hospitals are providing the lucrative service. The Daily Wire reports: “The industry surrounding transgender surgeries is expected to reach $5 billion by the end of the decade. According to a recent report from Grand View Research, the sector saw a $1.9 billion valuation last year and is forecast to expand at a compound annual growth rate of more than 11% through 2030.”

Of course, Planned Parenthood wouldn’t miss this money-making opportunity. This is just one more clue that the organization is out to exploit the most vulnerable in society. The vulnerable are the easiest to dupe into giving up something precious — and also paying for it.