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May 16, 2023

The New ‘Head Twit’

Elon Musk announced who the new Twitter CEO is going to be, and his choice is interesting, to say the least.

When Elon Musk bought Twitter and became its CEO, that platform became the marketplace of ideas where conservatives actually have a voice. The Leftmedia and Democrat politicians immediately began to drag Musk through the mud. Pre-Musk, Twitter had been the Left’s playground and one of its main means of silencing the opposition. This is especially disturbing because of the federal government’s use of the platform to manipulate and control the flow of information and ideas, even interfering in the 2020 election.

Shortly after acquiring Twitter, Musk took a poll to ask the social media platform’s users if he should step down as CEO. A sizable majority said “Yes,” and Musk has been in search of a replacement ever since. Last Thursday, Musk announced that he had found the new CEO who would be starting in six weeks.

His pick is Linda Yaccarino, who is an interesting character, to say the least. She has worked for NBCUniversal for 10+ years, where she was hired to determine the best methods for measuring effective advertising. She is also chairwoman of the World Economic Forum’s Taskforce on Future of Work. This is probably the more troubling of her connections, since the WEF has come to symbolize all that is wrong with the elite. However, this does seem to be a networking boon in the sense that Yaccarino is already familiar with and can be a valuable liaison to Twitter investors.

Musk asserted: “I think [Yaccarino] has climbed every mountain she could at NBCU and did it impeccably well. And there’s no greater challenge than restoring order at Twitter.” If one were to look at Yaccarino from a business standpoint, she has some very intriguing skills and experience that could be an asset to a company like Twitter. However, business and politics, particularly when it comes to social media, have become extremely blurred, and Yaccarino seems to be no exception to that unholy union.

She interviewed Musk at an advertising conference in Florida a few months ago. In the interview, she openly disagreed with Musk’s famous free speech stance and instead was in favor of advertisers having a “heckler’s veto.” In other words, if advertisers don’t like certain content, they should have the power to take that entity off of a platform that they sponsor. This seems like the antithesis of Musk’s vision for Twitter. He countered by emphasizing a feedback loop, i.e., a conversation between advertisers and those with whom they disagree.

Yaccarino was very vocally pro-vaccine mandate during the pandemic. She has also cited the CEO of BlackRock, Larry Fink, to explain her views on corporate responsibility. This is disturbing since BlackRock is a primary enforcer of Environmental, Social, and Governance (ESG) initiatives that are actively destroying businesses in the name of wokeness. Fink’s ESG scoring system is responsible for a lot of the corporate political partisanship that is going on. That’s why companies like KitchenAid, Hershey’s, and Anheuser-Busch are using trans-identifying people in their advertising. It helps their score.

Yaccarino’s résumé seems to be that of a very woke corporate player. People are confused because this type of ideologically motivated worker being at the helm of Twitter seems to be a return to former CEO Jack Dorsey’s agnostic approach to Twitter, which led to outrageous partisan censorship. The confusion only deepened when users found that Yaccarino actually follows anti-woke people on Twitter. Some examples are The Babylon Bee, Libs of TikTok, and Florida Governor Ron DeSantis. This can be interpreted one of two ways: Either Yaccarino is a secret conservative, or, like Elon Musk himself, she has been slightly “red-pilled” or has read Sun Tzu’s The Art of War and is familiar with the famous quote: “If you know the enemy and you know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

The latter seems more likely than the former. Time will tell whether Yaccarino was actually an effective choice or the kryptonite that finally brings Twitter down.

Image credit: VMA Media, CC BY 3.0, via Wikimedia Commons. Altered to add Twitter logo and caption.

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